Clothing store 520 activity planning program (collection of 6 articles)

520 network Valentine's Day, also known as the "auspicious day of marriage", "confession day", "day of love", is the Internet era of love festivals, but also the virtual network of the world's first fixed holiday, set on May 20 and May 21 every year, because "520" and "521". The world's first fixed holiday, set on May 20 and May 21 every year, because "520" and "521" is the harmonic "I love you". The following is organized by me for you "clothing store 520 activity planning program (collection of 6)", for reference only, welcome to read this article.

Part I: clothing store 520 activity planning program

First, the purpose of the activity

1, to grasp the 520 promotional online store planning business opportunities, so that customers have a sense of freshness, to stimulate their desire to consume.

2, to enhance the online store browsing, absorbing new sources of customers.

3, to create the credibility of the online store, enhance customer loyalty.

Two, the activity time

xxx year x month x - xxx year x month x day.

Three, the theme of the event

I love you, silk heart.

Four, the object of the campaign

For female customers aged xx to xx.

V. Activities

"I love you, silk heart" special activities

buyer reality show, share the beauty to win gifts!

1 share that is a prize: upload the baby try on the real picture, write down the feelings of the heart, show your legs. (Monthly x names)

3 Loyal Customer Award. (end of the year x name)

Six, the activities of publicity

1, publicity focus on time: x days before the event; 520 days after x days;

2, publicity means: the target object is determined, and then through the appropriate means of dissemination, such as Taobao wangwang message, signature file, baby title, announcements, QQ, blogs, microblogging, post, forums, WeChat, and so on, and so forth, and so forth. Bar, gangs, forums, WeChat and so on.

Seven, before the promotion of work

1, the issue of goods: to determine the promotion of the 'goods, and prepare enough goods. Different commodities to take different promotional methods, and then is about the discounted items to choose such as large goods as promotional items. During the promotional period, the goods will be sold faster than usual, therefore, adequate stocking is the guarantee.

2, do a good job of after-sales service: the rise in the number of orders, brought about by a large number of after-sales service problems, full communication and coordination with customers, to ensure that every customer satisfaction.

3, the determination of the customer population: find the right consumer groups, targeted production of promotional programs.

Article 2: Clothing store 520 activity planning program

A, the general idea

520 is the public's favorite network of Valentine's Day, due to the modern people more and more pay attention to romantic feelings, feel that life needs a sense of ceremony, coupled with the business of the publicity and hype of the fanfare every year, 520 Valentine's Day has become one of the must-have couples holiday. This promotion plan mainly puts forward two large-scale promotional activities close to the theme of "520", in order to cooperate with the store businesses, venues and promotional activities, to create a strong consumer atmosphere of Valentine's Day.

In addition, because xx is one of the main commodities of Valentine's Day, it is recommended that the shopping mall once a year for the xx market "xx Festival" started in 520, to "Festival" to promote "Festival!

Second, the activity time

May x - May x.

Three, the store layout

In line with the theme of 520, it is recommended that in the shopping mall store **** enjoy the space to set up a bridge of magpies, according to the legend in the grapes can be heard under the Cowherd Weaver Girl talking about the legend of the green plastic vines in the main entrance door columns are decorated with the effect of the grapevine, to create a strong Valentine's Day romantic atmosphere.

Four, activity planning

(a) 520 Festival

1, the theme:

A hundred years old, a hundred years of good luck - 520 Festival.

[Theme interpretation] The theme of this activity is formulated as "a hundred years old store; a hundred years of good cooperation", the main xx market, positioning clear, xx mall xx stores the most competitive brand reputation advantage highlights the integrity and blessings to attract the target consumers.

2, activity planning:

xx Festival by the continuation of August to the "11" Golden Week, *** counting more than a month, such a long period of time, promotional activities should be layered, phased. 520 promotional period for the Diamond Festival activities during the warm-up period, to attract the attention of consumers on the activities of the Diamond Festival and promote the next step in consumption. Next step of consumption.

xx day romantic start, seven dazzling gifts to choose.

During the activity period, if you buy xx products with a total amount of 3000 RMB, you can choose any one of the seven kinds of preferential treatment.

Bedding 52 yuan coupon; suit 52 yuan coupon; shoes 52 yuan coupon; women's 52 yuan coupon; clothing and accessories 10% discount card; Chinese dress 60% discount card; wedding photography 20% discount card.

3, show-style creative:

Each brand launched a few Valentine's Day special promotion models, can be expensive and high-priced, but also for the Valentine's Day special design styles, with dried flowers creative with the display, outside the cover on the transparent glass cover, the classic models from the many styles of consumers to pick the eyes of the prominent, in the flowers under the proportion to the formation of the romantic and beautiful effect on the formation of consumers. Unstoppable temptation to consumers. And women are often compared to flowers, flowers and xx with the metaphor of women and xx and the relationship between the unique display with appropriate lighting, background, will attract consumers to stop the eyes, resulting in excellent promotional effect.

(2) the whole activity

1, the whole theme of the activities:

(1) the theme of the activities:

Romantic 520, Lucky 52 - the value of one hundred dollars or more, 52 pieces of romantic gift first-come-first-served.

(2) Activity planning:

52 pieces of merchandise provided by the store merchants as gifts, set up an activity area in the **** enjoy the space on Saturday, making a large kt version, the screen for the 52 pieces of gift names and pictures, in accordance with the usual practice, all the merchandise is divided into department store apparel and gold appliances, the activities of the period of time consumers single category cumulative consumption exceeds a certain amount of money to participate in the activities, the consumer can participate in the activities. The first one to choose one of the 52 gifts, the first eligible person enjoys the right of first refusal.

(3) Prizes:

Each merchant in the store provides a physical gift priced at not less than xxx yuan, such as the price of goods is generally higher, you can replace the form of xxx yuan coupons. Consumers will be drawn on-site and receive their prizes on-site.

(4) promotional materials preparation:

① kt version of the design and production.

② Activity rules explain water signs.

④Tables and chairs required for the event venue.

2, other promotional activities:

(1) buy Valentine's Day gift, send comic couple set of tickets - during the event, the purchase of Valentine's Day gift single ticket full of 520 yuan will be given to the comic couple set of tickets.

(2) Romantic magpie bridge, love delivery - activities during the purchase of designated categories of Valentine's Day gift single ticket full of 520 yuan, you can enjoy the ems free express delivery within China, for the couple separated from each other to convey romantic feelings.

Activity theme

Passionate bloom times have love.

Second, the activity time

May x - May 20 days.

Three, the content of the activities:

(a) love song duet confession

May 20 xx:xx - xx:xx, in the x building children's area on the side of the open up a dedicated area The mall's broadcasting room is connected to the live microphone, where couples can sing or speak their hearts out to him/her in the form of a love song duet or a true love confession. And through the mall radio broadcast instantly. At the same time for each couple to prepare a beautiful gift.

(2) Romantic lover rose fragrance (5.20)

May 20 normal business hours, customers can go to the 6th floor promotional desk to get a free rose flowers (limited to send xxx branch). Cash purchases of xxx yuan on that day, plus a box of exquisite chocolates.

Tips: the amount of consumption is not cumulative, a single cash register mechanism ticket (cash purchases of xxx yuan) is limited to send a chocolate, beyond the part is not repeated gift.

Four, the media publicity

1, the media choice: "xx Evening News".

2, layout specifications: "xx Evening News" 1/3 version of the set of red.

3. Placement date: May 20th.

4, the cost of expenditure: xxx yuan.

V. Expenses

1, display board x blocks: xxx yuan.

2, lintel x block: xxx yuan.

3, print advertising: xxx yuan.

4, gifts (roses, chocolates) by the Asset Operation Department.

5, sound costs: xxx yuan.

6. Other miscellaneous expenses: xxx yuan.

Total: about xxx yuan (the cost of roses and chocolates is not included).

Six, tips

This file activities, vip card can use the discount function.

Article 4: Clothing store 520 activity planning program

Activity details

Activity object: unmarried men and women.

Activity positioning: 520, network Valentine's Day.

Activity theme: 520 - network Valentine's Day, romantic hand in hand.

The number of applicants: male and female xx people, ***xx people.

Activity time: 520 night. xx: xx - xx: xx.

Activity location: xx (xx District xx Road).

Activity purpose: render 520 atmosphere, promote the company's products in the Valentine's Day sales, enhance brand affinity.

Second, the implementation of the program

1, this activity focuses on the object for the middle and high-level people, so in terms of activities, the layout of the scene needs to be light, warm, reflecting elegance, taste, level, the scene hosts (recommended to use the professionals) to create an atmosphere of relaxation, enjoyable, and at the same time, can positively mobilize the enthusiasm of the guests, so that they have a full opportunity to show their own. Full opportunity to show themselves, increase their attractiveness, to achieve the initial purpose of participating in this activity.

2, the personnel requirements of the college degree or above, salary xxx - xxx dollars above the male and female couples.

3, advertising design needs to be novel, visual sense of refreshing (recommended to use the concept of professionals), publicity, reflecting the seriousness of the activities of the responsible attitude, to improve the company's sense of trust, to show the difference with other activities of this type.

4, after the end of the event, the customer service staff to call back, reflecting the company's sense of responsibility and service, for the applicants to put forward the relevant issues to be included, for the weekend dinner program to lay the foundation for the arrangements.

5, the office staff is responsible for the enrollment of candidates and the management of information.

6, this activity in order to ensure the authenticity of the information, to reduce the company's review efforts, the enrollment of personnel must be the main carrier of the work unit.

7, customer service personnel with a hidden way through the enrollment of the work unit to verify the reliability of their identity, but must ensure that the enlisted personnel ` privacy is not disclosed.

8, through the newspaper, posters and other media way to publicize, cause people's awareness.

9. The qualification of all the personnel for this activity is reserved for the operation of the later activities.

Three, the content of the activities

1, a hundred people through the needle competition

Self-help block, the requirement is in the specified time, which pair of combinations to wear the most needles, who will win the final victory. The winner will receive the grand prize of a pair of diamond rings. The original name was "Knotting colorful strands and threading seven-hole needles". It is a great opportunity to see how well the couples work together and how skillful the girls are. Since it is a traditional Chinese Valentine's Day, there should be elements of traditional Chinese culture. This is a great way to show that Chinese women are intelligent and skillful.

2, interactive games

Talent show (can be a plot show or singing or other talent)

The plot show is a modern version of an ancient love story (find your partner). The story of the love of the cowherd and the weaving maiden is the version. Souvenirs will be given to those who participate in the performance.

Venue setup:

Considering the environment of the Bund's own venue, we don't do too much floral arrangement, only on-site use.

Lighting: hang a small light source in the paper crane garland. Because the venue itself is darker, need to use two spotlights for stage effects.

Ribbons, paper cranes, flowers, candles to make a simple decoration, the use of light to create the effect.

Ribbons: Use ribbons to knot a flower ball on the ceiling, stretching out four shelves. Hang colorful strips, paper cranes and flower petals on the racks.

Paper cranes: make two garlands under the flower ball and hang paper cranes.

Flowers: place lilies and orchids in a prominent place on the venue.

Candles: place a candle on the tabletop of each table. To create a romantic atmosphere.

Activities required equipment:

number plate (designed as a heart), TV, DVD (VCD), microphone, stereo, special love song discs, recent popular music, wire, lamps, origami, candles, hosts, staff, needles and threads (out of safety considerations, it is best to customize the tail of the needle, the size of the larger, the line is correspondingly thicker, the line should be at least to use three or four colors to braid into a pair of one meter will be enough), and the best thing is that the needle and threads should be made to fit each pair of one meter. Each pair of one meter is enough), souvenirs.

Article 5: Clothing store 520 activity planning program

Activity time

May x (week x) - May 20 (week x).

Activities

I. Sweet Valentine's Day full xx minus xx.

During the activity period, customers buy wearing goods full xx minus xx, full xxx minus xx ...... more buy more reduce, and so on, up to the ceiling. Men's and women's clothing, men's and women's shoes, wool and cashmere, home underwear, bedding and children's products, luggage and leather goods, part of the young ladies, a few brands and special products do not participate in the activities. The same full-reduced rules are not cumulative across floors and special halls, see the special hall notices.

Second, 520 sweet happiness gift.

During the activity period, customers purchasing wearing goods paid cash full of 800 yuan xx photography worth 1088 yuan photography coupon, full of 500 yuan xx photography worth 880 yuan wedding gift certificate. Full 200 yuan complimentary weekend comedy stage tickets 2. Single ticket is limited to a gift, not cumulative and not repeated gifts, the number of limited, until the end of the gift. Gift location: the first floor general service desk.

During the activity period, customers buy wearing goods paid cash full of 800 yuan plus xx dolls or movie tickets 2; full of 600 yuan plus xx bear soap a; full of 300 yuan plus a mini green potted plant. Single ticket is limited to a gift, not cumulative not repeated gifts, a limited number of gifts until the end of the gift, gifts in kind shall prevail. Gift location: third floor shopping mall xx next to the hall.

During the activity period, customers purchasing inlays paid cash of up to 1,000 yuan plus a box of xx. Single ticket is limited to a gift, not cumulative not repeated gifts, a limited number of gifts until the end of the gift, gifts in kind shall prevail. Gift location: the first floor of the mall office.

Third, sweet brush brush.

During the event, customers with xx credit card purchase wearing class, cosmetics, single card on the day of cumulative consumption of 500 yuan (inclusive) to send 50 yuan xx stored value card 1, jewelry, home appliances on the day of single card full of 1,000 yuan to send 50 yuan xx stored value card 1, a single card on the day of the limit of 2, the number is limited to first-come-first-served, while stocks last. Give place: the first floor general service desk.

During the activity period, customers with ICBC credit card to buy wearing class, cosmetics on the day of single card cumulative consumption of up to 800 yuan (inclusive) to send washing and care of three-piece set of a gift to the physical shall prevail, the number is limited, while stocks last. The gift location: the first floor of the main service desk.

Fourth, full xxx minus xx.

Fifth, xx, xx brand yellow platinum per gram discount xx yuan.

Six, the double holiday lucky xx points shopping only half the money.

Purpose of the event:

1, to meet the network Valentine's Day season, the brand publicity momentum.

2, improve sales to customer confidence, to create conditions for the May press.

3, good customer relations (I transferred to the market in April).

Activity theme:

Welcome to 520, xx big discount.

Activity time:

20xx May x-x days.

Pre-work:

1, with the mall leadership to communicate the specific details of the operation, mainly price, venue, personnel, materials support.

2, x day in xx market to do publicity: posters and packaging tricycle, xx day in front of the mall posters.

3, xx day check inventory and site materials.

4, the activities of the unified rhetoric refining: xx manufacturers "520" advance promotional activities, special sales and give a beautiful gift.

Site operation:

1, an arch, two tents, two product air model, an easy to pull the bail, two posters.

2, x models of sample output.

Activity costs: packaging tricycle (x) xxx yuan, transportation costs xx yuan, temporary promotions xx yuan / day x x = xx yuan, ***xxx yuan (the venue has a shopping mall application).