Why are some local old names declining?

With the prevalence of new consumer environments such as stimulating consumption and live bandwagons around the world, many long-established companies have taken the opportunity to embark on the road of transformation, and their influence has expanded from the region to the country, and the consumer population has continued to rejuvenate.

A business sector responsible for the old business staff confessed that some of the old enterprises in the traditional industries in the lower value-added enterprises, facing the dilemma of withdrawing from the market. In the fierce competition in the market, some old products, over the years the market has always been limited to the local, and even local consumers are fewer and fewer. Why will fall into such a dilemma, found that there are multiple factors.

One is the innovation "baggage" is too heavy. The old enterprises generally have their own main products, and products and brand depth bundled, mutual achievement. However, born in the era of agricultural handicrafts, material scarcity of the product how to adapt to the new consumer environment, is the old enterprises must answer the question. Taking food products of old brands as an example, classic products are often high in oil and sugar, and it is increasingly difficult to adapt to the tastes of young people. In the development of new products, faced with the "authentic or not" of the ideological burden, worried about losing old customers, but also can not win young people, both ends do not fall good.

The second is the market development "no ambition". The reporter found that some of the old enterprises are used to the "famous", but do not pay attention to "branching out". The reporter interviewed an old famous at home and abroad, Europe and the United States dignitaries to taste the store are full of praise. Inside the store, hung with celebrities from various countries to store photos. Some overseas Chinese will also place orders from overseas during traditional festivals such as the Spring Festival. However, over the years, companies have rarely taken the initiative to go out and develop overseas markets.

Third, the business mechanism "less flexible". Reporters found that the old enterprises are generally divided into listed companies, state-owned enterprises, private enterprises. A number of old heads of bluntly, some state-owned enterprises in the development of innovation in the conservative, while private enterprises face some practical difficulties in the operation, but also led to the old brand is difficult to develop and forge ahead.