What kind of criteria are there for choosing brand elements?

Brand elements are also commonly referred to as brand characteristics, it has what personalized features to facilitate you to easily remember or identify the product. So when we choose brand elements, what kind of criteria to choose?

(1) brand elements can be remembered strong or not; a brand's main purpose is to let consumers remember or recall, so in the choice of brand elements, more consideration is given to the consumer cognition on the relevance of things already know or things; such as grain and oil products to do the goldfish company, first of all, the product logo is a goldfish dragon fish, the goldfish dragon fish is very easy to let a person associated with, is a fish, animals! It is easy to remind people;

(2) brand elements are not meaningful; a brand element has no good reflection of the interests of the product specific information? Golden dragonfish is a very precious fish, it represents the precious, and this as the brand of grain oil, will be from another angle that the grain oil is very precious;

(3) brand element is not very attractive: the golden fish is very easy to attract the eye, it is very easy to be associated with the daily fish, and the fish is golden, different from the normal fish, so it is very attractive;

(4) the brand is not extendable; the company brand will develop, with the development of the company, the brand product line will be longer and longer, like the gold dragonfish company, the development of the grain and oil industry started, slowly from the grain and oil industry covered to the rice production line, noodles, flour and so on the production line; because of the gold dragonfish brand is relatively integrated, and very consistent with the traditional thinking of the Chinese, the fish attracts wealth, so the brand can be transformed The brand's transformability is particularly strong.

(5) the brand is not adaptable to the update; goldfish brand logo from the development of out to the current development, color and size are constantly updated changes, which is also because the product selling points and characteristics of the constant iteration of the update, so the product's logo is also followed by the development of changes in the times;

(6) the brand is not protected; now the brand is registered is too common, often easy to think of are registered by others, so brand registration is the best way to protect the brand;

The work of brand element selection needs to be considered in a relatively large number of aspects, so in the brand selection, first consider what the current product or service has the main attributes or characteristics of the interests of the consumer want to pass on what kind of information, and then select the corresponding brand elements to describe the product.