What are the daily work contents of new media operation?

The daily work of new media operation is mainly divided into two parts: content production and activity planning.

I, content production:

Doing content, the first thing to do is to conduct a user survey, who are your users? What content do they need? What content they like? Then content positioning. The form of content can be articles, pictures, videos, etc. The process of content production is collection, creation, review, editing, presentation, diffusion and so on.

The click-through rate of the content has a lot to do with the title and the accompanying pictures, and the forwarding rate has a lot to do with the quality of the content. What kind of content is more attractive? Very valuable? Makes sense? Arousing ****? Causes panic? Make people angry?

So, students who want to do a good job in new media operation should work hard on content, keep learning-thinking-practicing, and keep improving themselves.

Some people ask if there is a future in being a new media content editor? I say the future is bright! Content marketing will account for a large part of enterprise marketing in the future, enterprises either do their own content or embrace content producers. Content implantation marketing, like the ads implanted in movies now. The audience for short videos and short content is now far larger than for movies, so the value of content marketing will continue to come to the fore!

Two, activity planning:

Doing activities, we must figure out the purpose of the activity, what resources are needed to support it, and how much does it cost? According to their maximum capacity, and then plan a specific form of activities. An executable, actionable, creative and outstanding activity plan can effectively enhance the visibility of the enterprise and brand reputation.

A good activity, the key lies in the size of the attraction to the target audience, must focus on the audience's participation and interactivity. This is the root of the success of the new media campaign.

In addition, the event promotion not only requires careful planning in the early stages, the ability to maximize the implementation is very critical. Before the event, it is important to iterate the entire event plan to see if it can all fall into place.

No activity experience students, or students with little experience, you can pay more attention to the dynamics of competitors and peers to see how they do. Learn more to make progress!

Hope it helps you~