Two years later, Ali spent more than 2 billion yuan to buy the supermarket in RT Mart. What happened now?

Two years have passed, and the supermarket in RT Mart, which Ali bought at a cost of more than 2 billion yuan, is now undergoing changes, which is also the layout for Ali to develop a new retail industry.

the first change: confident management.

Now RT Mart is fully engaged in information management, which means that RT Mart is no longer a simple offline supermarket, and now online information management is integrated. That is to say, like Tmall Supermarket, there are not only offline supermarkets, but also online supermarkets. So now users in RT Mart can place orders online if they want, which is synchronized with offline products and prices, and can also deliver goods in the same city, so as to ensure that goods or fresh products can be delivered to users at the freshest time.

the second change: the establishment of membership information.

Now RT Mart pays more attention to the establishment of membership information, which is also keeping pace with the era of big data. After establishing the membership information, we can also count all the data of RT Mart's inventory, promotion mode, logistics information and payment methods, so that we can more accurately grasp the preferences of members, and at the same time, we can recommend promotional activities and products that may attract users to customers in time.

In addition, the category of RT Mart products has been re-constructed. Now RT Mart also includes electrical appliances and textile products, but these professional fields have been left to professionals to build. In this respect, RT Mart has cooperated with Suning.cn and Taobao.

the third change: the single payment method has been modified.

Today's RT Mart has completely revised the payment method, in order to speed up the payment settlement and avoid the congestion during the peak shopping hours. RT Mart has basically covered the full-automatic payment function, and now there are many full-automatic payment devices in RT Mart, which can complete payment and settlement in a few seconds by scanning the face, and the efficiency of checkout is greatly improved.