Industry status of foreign trade enterprises

The survival pressure of traditional foreign trade enterprises is increasing, which is an important form of current economy. Apart from some bankruptcy cases we have seen, the skyrocketing stock market and property market seems to prove the current situation that traditional foreign trade enterprises are struggling. When traditional foreign trade enterprises stand still, they may transfer their funds to investment products such as stock market and property market and strive to maintain sustained growth.

No matter from the front or the side, the traditional foreign trade enterprises have reached the critical moment of life and death, which is the lack of "calcium" in popular terms, and the so-called "calcium" here is an important element of "network marketing" that can make foreign trade enterprises stand firm and live a long and healthy life. Calcium deficiency in enterprises may be limited by the environment and background of foreign trade enterprises.

In recent years, the development of Internet and e-commerce has made many traditional foreign trade enterprises feel the vitality of online marketing. Jiangsu Shuntian, Hongye Co., Ltd., Jiangsu Sunshine Group and other foreign trade enterprises have made dazzling achievements in selling products on e-commerce platforms through their own online marketing. The relevant person in charge of the foreign trade industry once said: "Most foreign trade enterprise websites are' dead websites', but what is a' dead website'? Only the leaders of foreign trade enterprises want to promote things on the website, but they don't study what netizens want to see, and they don't care whether netizens can find foreign trade websites. The network marketing consultant who undertakes the network marketing outsourcing service once said: "Although foreign trade enterprises produce calcium, they are seriously short of calcium".

After talking for so long, some people will ask, "What is online marketing? Do you just buy and sell things online? " Network marketing is a series of marketing activities carried out by using the Internet. Regardless of marketing or network marketing, it is important to focus on the word "camp". Only by "creating" a better online sales environment can more foreign trade enterprises sell their products.

So what raw materials are the "calcium" of network marketing mainly composed of? What effect will traditional foreign trade enterprises achieve after taking it?

The main raw materials of the "calcium" of network marketing are: marketing website construction, website optimization, SEM search engine marketing, forum marketing, soft text marketing, blog marketing, word-of-mouth marketing and other traditional marketing accessories. And this calcium will generally achieve the following effects:

1. Change consumers' buying patterns.

3. Enhance the online reputation of foreign trade enterprises.

3. Enhance customer loyalty.

4. Precision marketing to reduce the advertising budget of foreign trade enterprises

⒌ Obtained good market data through online survey.

If the customer interaction in the marketing website can better cultivate foreign trade enterprises to communicate with customers and discover their own shortcomings in time, then customers will be more loyal to your enterprise or product. Moreover, forum marketing, soft text marketing and word-of-mouth marketing are integrated and spread, and the final customers are soft-eyed, soft-hearted, soft-spoken and soft-spoken.

To sum up, the "calcium tablet" of network marketing is an essential element for foreign trade enterprises to gain a firm foothold and live a long and healthy life in the network economy era. If foreign trade enterprises are limited by comprehensive factors such as capital, environment and talents, they can be handed over to those foreign trade integrated network marketing service enterprises. The premise is that those enterprises with innovative and integrated service-oriented marketing system must create promotion channels suitable for foreign trade enterprises according to comprehensive factors such as culture, background, products, market, environment and talents. It varies from product to product, from enterprise to enterprise, from market to market, and from comprehensive factors, creating a brand-new "calcium" for foreign trade enterprises and even cultivating e-commerce talents. How to help foreign trade enterprises successfully transform?

In recent years, the global economic downturn and the lack of confidence and motivation of overseas consumers have made the life of export-oriented production enterprises in China more and more difficult. Since 20 1 1, the China government has been hoping to stimulate the economy by stimulating domestic demand. In the next 5- 10 years, China's domestic demand market will save a number of foreign trade-oriented enterprises. However, most foreign trade enterprises are faced with problems such as ignorance of the local market, lack of management and channel development talents, low management level and weak brand awareness. In order to avoid the dilemma of such corporate customers, the money was not spent in the end, but the effect was not good. 5 1 report online provides detailed service introduction for your enterprise according to the consulting experience of several projects that help foreign trade enterprises successfully transform.

The first step is to interpret the industry comprehensively, systematically and stereoscopically.

Including: industry annual sales, industry mainstream enterprise competitiveness research (top 10), industry consumption pattern, characteristics of segmented consumer groups, industry channel analysis and research, retail terminal policy research, industry profit structure decomposition, mainstream product research, marketing strategy research, industry main hidden rules and so on.

Objective: Through the above comprehensive research, and then compare the resources and financial strength in the process of enterprise transformation, tap the niche market of the industry target and find the opportunity for enterprises to truly enter the market.

Note: Generally speaking, the whole study will last 30-45 working days.

The second step is to assist enterprises to formulate development strategies and design implementation paths.

Including: enterprise development strategy formulation, short-term and medium-term development goals, how to effectively allocate resources, how to organize the planning and implementation team, enterprise management norms, marketing strategy and promotion scheme design, product positioning research, target consumer purchase decision-making factors research, product pricing strategy, product channel development scheme design, financial budget and supervision scheme, etc.

Objective: Through strategic formulation and relevant preparation, the enterprise can carry out various tasks in an orderly manner, including team recruitment, capital utilization, product research and development, market positioning and promotion policies. No longer cross the river by feeling the stones, wasting fleeting business opportunities.

Note: The above investigation and planning generally takes 90- 180 working days.

The third step is to help enterprises transform and import corresponding industry resources.

With the help of the industry resources accumulated by our company for a long time, we can help the enterprise to successfully transform. This is a long-term consulting business, and the service time is generally more than one year. Details to be determined.