How to reduce costs and increase efficiency in industrial enterprises

First, the necessity of digital transformation and upgrading of traditional industrial enterprises

China is a big manufacturing country, and most traditional enterprises are mainly industrial manufacturing. At present, industrial enterprises are facing challenges such as rising production costs, low enterprise efficiency, and urgent improvement of product and service quality. However, most enterprises still have problems in ideology, technology and talents in promoting transformation and upgrading. Promoting the digital upgrading of traditional manufacturing industry and achieving cost reduction and efficiency increase are becoming an important path for the rapid development of manufacturing industry.

Second, the importance of after-sales service for industrial enterprises to reduce costs and increase efficiency

A business survey of nearly 2,000 business leaders: What are your business priorities in the next five years? The results show that the proportion of choosing customer experience is 45.9%, the proportion of choosing products is 33.6%, and the proportion of choosing price is 20.5%, which shows the importance of customer experience.

90% of transactions can be concluded on the basis of customer experience, and the level of after-sales service determines the quality of its customer experience. A good experience is to hear customers' voices, see customers' needs, pay attention to customers' problems and give feedback to solve them in time.

Getting new customers and other operating costs are getting higher and higher. Further tapping the marketing potential of new and old customers and promoting online and digital after-sales service are effective channels for enterprises to reduce costs and increase efficiency.

Thirdly, how to combine short video with after-sales service to realize the digital transformation of industrial enterprises?

In the process of digital transformation of industrial enterprises, it is urgent to break the problems of technical fragmentation and data island. As a new data carrier, short video will precipitate various after-sales problems of enterprises such as equipment installation and debugging, basic operation, troubleshooting, model change and adjustment, and maintenance methods into the short video knowledge base of enterprises, which will solve the following pain points of after-sales service:

1. It is difficult to accept customer feedback questions, lack of quick and convenient entrance to submit questions, and inefficient manual entry by enterprises, which leads to customer complaints and loss;

2. The door-to-door service is difficult, the door-to-door service process and operation process are not standardized, and the service quality cannot be guaranteed;

3. The maintenance of paper service list is difficult, service data is lost, value data is submerged, service problems cannot be found in time, and customer satisfaction is low, which affects product repurchase;

4. We didn't get customer feedback questions and comments in time, and we couldn't know the real needs and comments of customers in time, so it was difficult to improve products and services quickly for customer feedback, which affected the promotion of corporate brand reputation.

Fourth, the digital transformation of traditional manufacturing industry, choosing the right partner is half the battle.

A short video with the ability to solve the above pain points has a certain threshold: from team formation, solution planning, knowledge base framework construction, script shooting and editing, what can an excellent manufacturing equipment shooting service provider do to help manufacturing enterprises and what conditions are needed? Simply summarized as:

1. A more professional team: an industrial short video production team dedicated to providing services in the intelligent after-sales field can guarantee quality;

2. More vertical industry experience: be familiar with the manufacturing industry and master the general process knowledge of equipment, so as to better understand the demand pain points of the manufacturing industry;

3. More scientific industrial shooting method: combining the production methodology and practical experience with the complete equipment short video knowledge base.

However, short video is only the basis of online after-sales service. The digital transformation of enterprise services requires not only the technology-driven and user-centered after-sales service management system, but also the transformation of multi-departments and multi-business processes. If your enterprise lacks digital talent technology and implementation experience, it is suggested that you choose a more professional and effective third-party after-sales service provider to implement your own digital after-sales service system, and help your enterprise to reduce costs and increase efficiency through services by leveraging the cooperation of Qi Xin!