What is the development prospect of physical stores?

In fact, the development prospects of physical stores are still very good. The key lies in whether the merchants can grasp the new business model stores, and the old business model stores will either innovate themselves and walk out of the new road, or die directly and be replaced by new stores. The survival rate of new business models is not necessarily high, and many business models are being explored, which will inevitably lead to high mortality. Early exploratory shops will be "pioneers" and quite a few will die.

Especially those products with fierce competition and poor experience are not suitable for operating in physical stores. Industries with a strong sense of experience have developed greatly. For example, the service industry must experience it on the spot, which e-commerce cannot provide. Without experience, physical stores will develop in a more experiential direction. Only by grasping the experience can a physical store gain a firm foothold.

Extended data:

The development trend of physical stores:

1, from cross-channel to omnichannel.

With the development of social economy and the popularity of the Internet, the post-80s and post-90s will become the main force of market consumption, and they have interesting labels that pursue individuality, diversification and characteristics. In this context, the development of both physical stores and online stores should focus on meeting the needs of consumers.

Therefore, the traditional retail business model needs innovation, not only to build the external environment and interior of the store, but also to develop from a single model to an omni-channel operation model, that is, online and offline go hand in hand, so that customers can realize a variety of ordering platforms, payment methods and delivery methods, so as to understand goods, promotional information and place orders more conveniently, quickly and effectively.

2. Unique leisure shopping style

All kinds of promotions in shopping malls and physical stores are the same, and it is difficult to arouse consumers' desire to buy. In recent years, some shopping malls or retail stores are offering cultural and leisure services, actively holding activity lectures and cultural exhibitions, and even opening bookstores, coffee shops, pet shops, life houses and other forms to attract customers and implement consumption experience, so that the shopping process can also become an artistic enjoyment.

In fact, it has deeply touched the hearts of consumers, and has an emotional connection with it, thus transforming it into secondary consumption.