Similarities and differences between new media advertisements and traditional media advertisements under media convergence

Different communication platforms; Traditional media refers to the earliest outdoor advertisements, broadcast newspapers and other media, while new media refers to networked and digital media.

2.

There are different sources of news: in the past, major news was known to the public only after it was spread by traditional media, while new media were all from the media, and valuable traditional media followed up with in-depth reports after it was spread;

3.

The contents and forms of communication are different: traditional media are mainly pictures, words, sounds and images, while new media are richer in content and more diversified in forms;

4.

The communication period and boundary are different: traditional media has certain time lag and communication periodicity; And the proportion of new media communication.