Will the benefits of takeout exceed the benefits of real restaurants?

The interests of the takeaway will not exceed the interests of the real restaurant, the real restaurant through the takeaway platform to sell their own products is the process of the need to pay a certain percentage of honorarium to the takeaway platform, most of the platform deduction merchant commission is not low, the supermarket commission deduction ratio is 12% to 13%, and the restaurant restaurant these catering industry commission deduction to reach more than 20%. But from the deduction of commission, through the takeaway platform is not more than the reality of the restaurant has more benefits, from the flow of customers, although the amount of ordering increased, but the final revenue is reduced.

The profits of the catering industry are higher than those of supermarkets, reaching 30-40% of normal consumption inside the store, the business is still quite high, but the choice of the platform to do the catering industry, in the platform through the earnings is very little, the takeaway platform its role in the eyes of the business is nothing more than a promotional tool, and would like to point to the outside of the platform to make money is really difficult. platform to make money is really difficult, just because the takeaway platform deductions commission is particularly high, but many merchants will not give up through the takeaway platform to do business, because it is equivalent to their own advertising, can let more people know their own store, to increase the visibility of their own store.

Doing business with advertising is essential, you can go through a variety of ways to publicize their own stores, and many merchants choose to increase their visibility through the takeaway platform, and will not expect to make money through the takeaway platform, because the merchants through the takeaway platform to cooperate with the removal of commissions, they get very little revenue left, most of the revenue is taken by the takeaway platform! The most of the revenue is earned by the takeaway platform.

But in the restaurant industry, advertising is one thing, the most important thing is to let consumers taste the characteristics of their own restaurant. Consumers in the takeaway platform to order takeaway, catch up with the activities of the promotional time can let them save part of the money, and at the same time is very convenient to be delivered to the home, so consumers are willing to spend on the takeaway platform. In this case, consumers save money, businesses can also promote their own restaurant features through the takeaway platform, when consumers taste the characteristics of their own restaurant, feel very distinctive, there will always be an opportunity to come to the store to consume, in this process, the takeaway platform serves as a promotional platform, for businesses, businesses are no monetary gain, business gains is their own The restaurant's word of mouth and popularity.