Traditional Culture Encyclopedia - Traditional festivals - What is "marketing logistics" and what is the difference between it and "logistics marketing"
What is "marketing logistics" and what is the difference between it and "logistics marketing"
Marketing and logistics management in enterprise management. Gu Ming thinks righteousness, and the biggest difference between them is the difference of objects. The former focuses on the market, while the latter focuses on the internal management of enterprises, both of which are functional management.
The market needs to understand the market environment, competitors in the market, customers' needs and available resources, but logistics management only pays attention to the enterprise itself, the production logistics within the enterprise, and the extended procurement and sales logistics. Decomposition is the management of transportation batch, transportation route and quantity.
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