Competition in the daily chemical nursing industry: the story of overnight fame, just because you chose the right track!

Hello, everyone, I am Li Shanzhen, an entrepreneur in the daily chemical nursing industry. My entrepreneurial product is called "Shanzhen Yipin", which is mainly engaged in washing and care products.

The daily chemical nursing industry can be said to be a traditional industry, with many giants and fierce competition, and new entrepreneurs basically have no chance of survival.

But why do I have to enter this industry and steal food from tigers? There are two reasons.

1, I am the inheritor of the fifth generation of Chinese medicine, and my ancestors groped for some prescriptions with better health care effects in the process of practicing medicine.

2. My undergraduate and graduate students are both majoring in material chemistry. With my professional knowledge, I scientifically extracted and verified my family's ancestral prescriptions, and found the real effective ingredients (the principle is similar to artemisinin found in ancient prescriptions by Tu Youyou, but the cow blew it a little too much ~). If these ingredients are used together with daily necessities, you can gradually achieve the effect of conditioning your body.

I distributed the finished products to friends and classmates around me, and they all got very good feedback, which greatly promoted my entrepreneurial ideas. I must produce products to benefit the society!

Thus, "good quality" was born!

However, since I started my business, I found it really difficult to start a business, especially in the nursing industry!

Back and forth, it has cost millions to form a team, develop products and put into production, all of which are patchwork funds, Alexander!

Now that the products have been produced and piled up in a warehouse, I realize that in today's society, the products are extremely rich and there are too many choices, and the wine is afraid of the alley. In particular, our new brand is not well-known, has insufficient promotion funds and has no effective marketing experience. It's really too hard, it will collapse!

However, I am an indomitable person. I am responsible for my team, my family and myself. I believe that as long as I settle down and study hard, I will definitely find a breakthrough method suitable for us!

I found that the traditional care brand, their main way of publicity is in TV golden advertisements, and online new media rarely see it.

I also studied the emerging brands in China, such as a gas forest, a diary, a calligraphy, a Gao Xue, a snail powder, a tea and a coffee. They play on the Internet and in new media, which is why they can stand out from the crowd under the attack of traditional brands!

Since these new domestic products can be successful, they must be on the right track. As long as I study their play thoroughly and imitate and improve on their basis, my "being good at one thing" will surely succeed!

After my investigation, I found that these domestic brands found a large number of network celebrities, talents and amateurs on Tik Tok, Aauto Quicker, Xiaohongshu and other platforms, and put in a lot of marketing content for planting grass. Among them, amateur delivery is the main one, because these platforms are decentralized. As long as the content is excellent, even amateurs can get a lot of traffic exposure, and more importantly, the cost of amateur delivery is very low!

It is really good to put new media marketing content through a large number of network celebrities and amateurs, with controllable cost and visible effect. But where can we find so many online celebrities, talented people and amateurs? I don't know if there is such a platform on the internet, which can call online celebrities, talented people and amateurs in batches to put in content. If there is, things will be much easier!

I tried to find it in Baidu, and I found such a place! God help me too!

Do it. After I discussed my ideas with my team members, they all agreed to try and make mistakes in a small scale in the Internet Celebrity Bay, and took out 100 sets of products and replaced them with 100 amateurs and experts for free (that is, we sent the products to amateurs in the Internet Celebrity Bay for free trial, so that they could create real evaluation content and publish it to platforms such as Little Red Book and Tik Tok). Of course, if there is explosive content, we will give some extra cash rewards to amateurs.

100 set plus postage is about 4,000, which is not too high, and it is barely acceptable. Even if it doesn't work, it won't hurt the muscles and bones. If the effect is good, a virtuous circle can be formed, and the scale will increase to 1 1,000 sets and 1 1,000 sets. . . Until the whole network is hot!

The first stage of the activity, from the initiation to the screening of amateurs and talents, to the delivery of products, to the acceptance and evaluation of grass planting content, to data maintenance, took nearly two months. Before 1 month, we basically didn't see any effect. Our hearts are cold and cold, and we almost give up.

Fortunately, we have made preparations in advance, even if we can't, we have to deliver the products and maintain the data as a user survey. Hard work pays off. After 1 many months, with the increase of our grass planting evaluation content and our careful maintenance. At the beginning, several contents exploded and gained 65438+ million+exposure! As a result, our customer service consultation volume, order volume and Baidu index have all increased several times!

After the first phase of the activity, our team re-launched and summarized the experience, and agreed that it is feasible to launch grass planting marketing content in batches through new media, and we can continue to increase our efforts to seize the market quickly. However, due to the lack of preparation for the first phase of activities and too few rewards, the progress of our activities is too slow and the results are delayed.

With the first experience and sweetness, I will dare to let go of my hands and feet in the future. I believe that soon, "Good Practice One Product" will enter thousands of households and become one of the hottest care brands!