What are the design types of logo? Briefly describe the characteristics of various design types?

Zhonghui Design (professional logo design company) answers:

Logo is the core of brand logo, which has important commercial value and communication function. According to different design elements, styles and forms, common logo types can be divided into the following categories:

1. letter sign

Letter logo is the most basic and oldest one, which refers to a unique logo composed of letters, such as IBM, HP, CNN and other well-known brands.

2. Graphical signs

Graphic logo is usually an abstract form, which directly displays the brand image and the brand culture and technological innovation it represents by using graphic elements such as symbols, logos or geometric figures. Apple, Nike, Adidas and other internationally renowned brands have adopted this type.

3. Graphics+text signs

Graphic+text Logo is the combination of graphic elements and company name. Including galleries, Uniqlo, Baidu and so on. The graphic+text logo is simple and generous, and has a strong sense of integrity. It is also convenient for people to identify the brand they represent and create a three-dimensional, imaginative and dynamic visual effect.

4. Logo with shadow relief

The Logo in shadow relief has a clear three-dimensional sense and texture in design, and it shows perfect effect through the ups and downs of light and shadow. These effects can be achieved by some shadows, reflections and color modulation. For example, many world-class automobile brands (such as Mercedes-Benz and BMW) are highly respected.

5. Hand-painted logo

Hand-painted Logo is more humanized and has unique expressive force. Hand-painted Logo is not only depicted with a brush or pencil, but also needs to consider the combination effect between lines, colors and shapes. This technology endows texture and guides people to produce * * * sounds visually. The reputation of the funny and naughty Hello Kitty. ?

6. Dynamic logo

Dynamic Logo presents the brand image in the form of animation and interaction through online platforms such as video and mobile applications. They can make the audience better interact with the brand and improve the brand's popularity and recognition. For example, the logo when the Windows platform is started and closed, and the dia matic logo icon of the dynamic process.

In a word, successful logo design mainly depends on properly integrating different elements, embodying uniqueness, following brand image and core values, and adopting simplicity, easy identification, modernity and beauty. In the design process, we might as well try to combine various technical means innovatively and follow the basic aesthetic principles to lay the foundation for achieving breakthrough results.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.