What are the enterprise development strategies?

Lead: What are the development strategies of enterprises? Enterprise strategy can help enterprises to guide the long-term development direction, define the development goals, point out the development points and determine the development capabilities needed by enterprises. The real purpose of strategy is to solve the development problems of enterprises and realize the rapid, healthy and sustainable development of enterprises.

What are the intensive growth strategies of enterprise development strategy?

Also known as enhanced growth strategy, it includes three types: market penetration strategy, market development strategy and product development strategy.

Stability strategy:

Also known as defense strategy and maintenance strategy, it includes four types: pause strategy, constant strategy, profit maintenance strategy and cautious forward strategy.

Shrinking strategy:

Also known as retreat strategy, it includes transformation strategy, abandonment strategy and liquidation strategy.

Advantages of the cost leadership strategy include:

Can resist the attack of competitors; Strong bargaining power with suppliers; Formed an obstacle to entry.

The risks of adopting differentiation strategy include:

Competitors may imitate and make the differences disappear; Maintaining product differentiation is often at the expense of high cost; The difference between products and services is meaningless to consumers; The cost gap with competitors is too large; In order to achieve product differentiation, enterprises sometimes have to give up the goal of obtaining higher market share.

Centralized strategy can be divided into:

Centralized cost leadership strategy and centralized differentiation strategy. The conditions of centralized strategy include: limited resources and capabilities of enterprises, it is difficult to achieve cost leadership or differentiation in the whole industry, and only individual market segments can be selected; The target market has a large demand space or growth potential; Competitors in the target market have not yet adopted a unified strategy. The risks of implementing centralized strategy include: competitors may imitate; Due to technological innovation and the emergence of substitutes, the demand in the target market has declined; Because the difference between the target market segment and other market segments is too small, a large number of competitors flood into this market segment; New entrants have redefined the market.

The types of diversification strategies include:

Concentric diversification and centrifugal diversification. Concentric diversification, also known as related diversification, is a strategy to enter related industries on the basis of existing business. When enterprises have a strong competitive advantage in the industry, and the growth or attractiveness of the industry is gradually declining, it is more suitable to adopt a concentric diversification strategy. Centrifugal diversification, also known as irrelevant diversification. The goal of centrifugal diversification is to balance cash flow or obtain new profit growth points from financial considerations.