How to sell wine

2, dealers: to find distributors can be dealt with dealers to sell ah;

3, stores: large stores is the best to open the channel the fastest channel;

4, direct: their own sales.

They have to know the wine, at least tasted different wine varieties, so that you can understand the wine, in order to target this customer group you want to face the goods sales.

With the healthy knowledge of red wine to guide consumers to buy.

1, to the young girls to tell them: red wine on the skin of the beauty of the role of very good, which is the French women to maintain so well one of the reasons. In addition, foreign countries are currently popular with red wine to do full-body massage, beautiful girls want to buy a bottle home to try first?

2, on the middle-aged and elderly people to tell them: red wine on the cardiovascular health care has a very good effect, drink a small cup every night, you can prevent cardiovascular disease. This is the reason why the French have only 75% of the cardiovascular patients in the United States. Do you want to buy a bottle to try first?

3, on the young people to tell them: drink white wine is easy to hurt the liver, and drink red wine also has a health effect on the body, you see how many of the people who are well maintained do not drink red wine and drink white wine which? Sell bottles back to try how?

4, on the gift of people to tell them: now popular gift to send health, red wine has beauty, prevention of cardiovascular disease health effects, why not buy a few bottles of red wine, but also send a gift, have sent the health which?

One, the self-built terminal, through the store, join the retail stores, to establish self-branding.

To retail as a supplement to the display of new and old world imported wines full range of product image of professional, expert image appears, expect to expand the group purchase in the form of wine clubs, tasting mainly in the form of consumer groups, in order to make up for the cost of self-established terminals part of the loss.

A portion of domestic distributors specializing in imported wines have also shifted their attention to industry clients.

A shift to specialize in labeling, according to customer demand for the design of special wine labels;

One is to turn to the local and foreign ports of various industries, enterprises and institutions of large customers, government groups, to take the "end-to-end" direct sales model to enhance sales, in order to reduce market costs. But in general, this approach is not well received.

The second is to buy end varieties, establish a single or single product brand, shouting high hit low. This part of the domestic dealers, usually in the operation of domestic wines has accumulated a wealth of experience in the operation, there is a mature and professional operations team, more channels, wide network, strong financial strength, with the ability to buy cost-effective advantage of the excellent producing areas of the excellent varieties of independent operations.

For small-scale operations, still struggling to survive on the edge of other domestic imported wine dealers, industry insiders have three suggestions:

The first one, price reduction is the only way out. Still holding on to the retail price of high-end not to let go of the industry's windfall trend without a clear understanding of the downward trend, then the loss and sales decline in reasonable.

The markup on the ex-factory price of imported wine can be as high as five times, while the markup on domestic wine is about one to two times. Imported wines are fully justified and should be pulled down in price, while selecting excellent regions with high consumer awareness, excellent varieties, and a refined and lesser series to recommend to consumers. Domestic imported wine distributors should highlight their own brand, sales service (design, promotion, distribution) and professional shopping guide (shopping, tasting, food preparation).

The second one is to use Chinese culture and traditional channels to go for volume.

Although China's wine market has maintained an average annual growth rate of 10 to 15 percent, China has not yet formed a good wine culture and wine drinking atmosphere. There are only about 10 million regular wine drinkers in China, and the industry is expected to produce only 800,000 tons of wine in 2010, with per capita consumption of less than 0.4 liters. The overall consumption environment is far from being developed to the extent that wine companies and distributors are planning to recognize it as a matter of course. Therefore, it is imperative to learn to use Chinese cultural concepts to explain imported wines.

The third rule is to reduce the product line, highlight the single product, professional specialization.

Because of the lack of cost support from foreign manufacturers, at the same time, foreign manufacturers are more convinced that product promotion should rely on the quality and long history of the brand, and do not agree with the Chinese market entry fee, corkage fee, promotional fees, which creates a promotion dilemma for the domestic dealers.

This requires imported wine dealers to shorten their product lines, be good at analyzing and researching, and plan varieties, prices, and packages in line with China's national conditions, highlighting their professionalism and specialization in the face of a shortage of funds. Avoid a wide and scattered product line.