How to implant advertisements in WeChat official account articles?

How to share WeChat soft text placement advertisements?

As we all know, pushing advertisements on WeChat will cause users' dissatisfaction, so many people are asking how to embed advertisements in WeChat soft texts. I answered two words, one is "Qiao" and the other is "Miao". Product placement has low cost and high rate of return; Low advertising interference and high arrival rate; The advertising marketing model is flexible and has a strong sense of scene; Advertising audience has a large number of audiences and high contact rate; Therefore, it is favored by many marketers.

As a good communication guide, you can understand the soft text. It can express what merchants want to say to consumers in the form of soft text, solve the problem of soft text information expression, and then form a word-of-mouth effect, thus attracting fans, spreading corporate brands and improving popularity. So how do soft texts implant advertisements? The following strategies are available for reference:

(1) storyline implantation

Speaking of stories, many people are full of expectations, because we like listening to stories since childhood. For an enterprise, telling a corporate story, or a story that happened in an enterprise, or an entrepreneurial story, will make users feel the cultural atmosphere of the enterprise. After all, stories are the art of life, and life cannot be separated from products. Therefore, it is very reasonable and natural to say that corporate products and corporate culture are expressed by stories.

(2) Text image implantation

Your products are expressed or described through pictures and soft texts. Enterprises can insert your corporate LOGO, product LOGO or watermark in the article, as long as it looks good, it will have a natural implantation effect. Or match the pictures related to the information promoted by the enterprise. Remember, good pictures can attract users with the same hobbies, give the brand a human touch, make advertisements more natural, and firmly combine the interests of brands and users.

(3) segmental implantation

Funny, humorous, interesting, life-aware or joke-like jokes will always benefit people and make them feel deeply. Therefore, enterprises will implant their own brands into these most popular paragraphs, and customers will certainly admire the subtlety of creativity without being disgusted.

(4) Implanting public opinion hotspots

Careful observation, you will find that there are hot people or hot things in online public opinion every day. Enterprises can design advertisements for these popular people and quietly implant advertisements. However, we must keenly observe the progress of public opinion hotspots, and don't wait until the attention of hot events drops, then it will be too late.

(5) video implantation or voice implantation

You can add corporate video or voice to WeChat soft text. This is also skillful. It's best to use stars to record video or voice, or even the chairman or general manager of the enterprise. In short, you should use some people who have a certain influence in the eyes of users to record, and the effect is better.

(6) User experiential implantation

People record their life experiences and feelings in the circle of friends, and a considerable proportion of these contents will involve the products they use. And these experiences and uses constitute the word-of-mouth effect. If the enterprise launches an activity to let users talk about their experience of using products and give rewards, then users can be inspired to spread the brand to their friends.

To sum up, advertisements are implanted everywhere, but enterprises must pay attention to the user experience while implanting advertisements, and remember to use rich and wonderful content that users are interested in to improve users' stickiness, so as to communicate with users in depth and gain word-of-mouth communication and praise.