Entertainment marketing new way? Bacchus Flavor "contracted" 4 major TV stations in one breath

In our side, from movies and TV to variety shows, entertainment is everywhere, and entertainment marketing is becoming more and more popular. Recently, the brand gentleman in a number of hot TV series found some "brand" figure, and the most eye-catching non-Bacao flavor.

With the popularity of "Southern Qiaomu" and "Long Time No See", "contracted" four major TV platforms, this wave of entertainment marketing can be said to be a great momentum.

Leverage film and television, to create explosive

In the past, the brand to do publicity, may be most of the guests holding the product in the program read the advertisement words.

But now in this era of national entertainment, all kinds of entertainment marketing pattern, the user's immunity to this has been improved again and again, the traditional marketing model has not been able to meet today's mainstream user groups, so there are some dare to new and dare to change, dare to break through the brand, Bacchus flavor is one of them.

In addition to the spirit of innovation, it has to be said that Bacchus flavor in the choice of implanted episodes is still very strategic.

Southern Qiaomu, a TV drama that combines many elements such as technology, growth and emotion, is undoubtedly a recent hit. And the fan traffic brought by the lead actors, such as Chen Weiting and Bai Baihe, has laid a solid foundation for the brand's later conversion.

Another point worth mentioning is that in this drama, the implantation of Baigaowei is no longer just an implantation of the brand, but has been materialized into a single product of the brand, that is, "hugging fruit".

Hugging fruit has already had a certain fan base due to the endorsement of idol boy Yang Yang and its own IP effect. And this time it appeared in "Southern Qiaomu", together with Chen Weiting in the drama to convey its healing emotional attributes, allowing consumers to feel the temperature of the product.

Bacchus flavors with the help of film and television drama works and traffic stars, to create their own explosive products, to guide consumers from the love of the product into the recognition of the brand, this wave of entertainment marketing walked very clever.

Entertainment marketing play more

Brand title, brand sponsorship of the marketing approach has been commonplace, so let the brand side of the enthusiasm, consumers buy entertainment marketing in the end how to play?

1. Oral implantation

Although this is already a well-known implantation method, but as long as you are willing to put in the effort, there will also be unexpected results. If you like to watch "Oddball", you must know that the oral broadcast of this program has become a highlight of the program.

"Take it out and make things happen," "Drink some Shampoo when you're hungry and sleepy," and so on. The oral ads are implanted in a humorous and interesting way, so that the audience not only doesn't reject the ads, but even looks forward to them. This not only raises the awareness of the brand, but also creates a strong correlation between the program and the brand, which is mutually beneficial.

2. Scene implantation

Nowadays, many brands are no longer satisfied with the monotonous and traditional implantation method, which is isolated from the program, but are keen on integrating into the program and customizing the advertisement.

"The Highly Capable Youth League" has a special OPPO scene to make the brand impressed, in this program, directly to the shooting site moved to the OPPO headquarters, ubiquitous and silent implantation, the sense of presence is self-evident.

3. props implantation

Also in the "Highly Capable Teenagers", OPPO as a host, guest communication props, appeared many times, so that the brand products have practical value, and the program has more viscous, subtle advertising I believe that there are still a lot of viewers for the heart.

The key to success is "match"

Whether it is implanted in a number of films and TV dramas by Bacchus, or implanted in a variety show by OPPO, or "Odd Man Out" and its sponsors, these brands have achieved success in entertainment marketing. The entertainment marketing of these brands have all achieved a good response, and the basis of all this is the fit between the brands.

For example, in the case of the cooperation between Xiaomi and "Odd Man Out", the mainstream audience of "Odd Man Out" is mostly young people after 80, 90 or even 00 who are unconventional and dare to make breakthroughs, and they are passionate and bold in their expression, while Xiaomi's consumer group is also mostly young and fashionable.

So, those who also want to show off the sharpness of the brand in the entertainment marketing this road, in the choice of implantation of the program before, may wish to consider whether the brand fit is high enough.