How should enterprises operate their own Tik Tok?

The first step is content positioning. There is a difference between "enterprise number positioning" and "personal number positioning". The biggest difference is that the enterprise Tik Tok should not only pay attention to the realization value of Tik Tok, but also pay attention to the brand value of the enterprise. Therefore, on the one hand, the content of Tik Tok should meet the needs of the public, and on the other hand, it should be positioned in combination with the tonality of the brand itself. How to find the specific location? First of all, we should analyze the competing products and understand how the competing products operate Tik Tok. Then find the difference and make something different from others.

The second step is content operation. It is suggested that enterprises set up enterprise numbers. First, they should set up a professional team to plan the operation of vertical content. The team must have at least 2~3 members, one of whom controls the overall content output, such as content planning and content operation; One is responsible for video shooting and post-editing; One is a cameraman who can perform. Secondly, in order to effectively control the content quality and output efficiency, it is necessary to design a professional content template. Finally, we should pay attention to some operational skills: first, the frequency of updating, second, the interaction and management with users, and third, the diversion and planning.

The last and most important step is to realize the liquidation of Tik Tok. Generally speaking, there are four main liquidation modes:

The first is to drain to the business community. When you have a certain number of fans in the later stage, you can put a micro-signal in the introduction of your personal homepage and establish your own private domain traffic to prepare for the next marketing. The second is to have a live broadcast. If you have an IP role in Tik Tok, you can broadcast live, interact with fans and promote brand products. Tik Tok's brush gift is also a means of realizing. Then open the window, apply for shopping cart function, invite people to shoot short videos and guide users to buy. Finally, advertising. If the enterprise is doing vertical video and has a specific fan base, it can find Party A with advertising needs to cooperate in advertising promotion.

Of course, the steps and processes are time-consuming and laborious, and the cost is high? If you don't know anything about this, you can also find our company, Hongzhuo Network Media Company, and we will help you formulate a detailed exclusive operation plan to solve all the problems of numbering and live broadcast in one stop.