The answer given by Dongfeng Shen Feng is "eπ" on how to electrify new students.

What is the new energy market in 2023? Presumably, the outside world has already made its own judgment.

Over the past few months, the rapid penetration of the whole consumer market into the field of new energy vehicles, especially pure trams, has exceeded the imagination of the outside world, which proves the firm determination of the electrification transformation of the automobile market in China, and also expresses to everyone that the increasingly mature market will be full of vigor and vitality.

Previously, after nearly five years of disorderly market development, a large number of new forces such as "Wei Xiaoli" emerged, making emerging consumers feel the positive side of the electric age. After that, when the pace of the times has been set and the latest trend of automobile consumption has taken shape, we must admit that it is time for the old car companies in China to enter the market in a big way.

"The wind blows from the east and is driven by electricity." As Yang Qing, general manager and deputy secretary of the Party Committee of Dongfeng Motor Group Co., Ltd. said: In recent years, Dongfeng has vigorously promoted reform, innovation, transformation and upgrading, and basically completed the layout of platforms, commodities, key assemblies and core technical resources for the era of automotive electrification, intelligence and networking.

With the transformation of new energy automobile industry from policy-driven to market-driven, market resources are constantly concentrated in leading manufacturers in the industry. Backed by the confidence and confidence of Dongfeng Company, at this Shanghai Auto Show, Dongfeng Shenfeng showed off his muscles with a high-profile fist, and launched the1258 "e-drive" plan and the brand-new mainstream electric series brand eπ, which painted a blueprint for the future of Dongfeng Shen Feng and opened a new chapter in the transformation and development of electrification.

The birth of eπ seems to be a brand-new brand hatched by the great changes of the times, but as far as the whole environment and Dongfeng Group already know the key reality of industry transformation, eπ is a timely development. It can be said that before the automobile market in China completely turns into the electric age, eπ will inherit the historical accumulation of the whole Dongfeng, and then integrate these precious wealth into the existing brand building system to extract a set of development logic of the new energy industry.

Eπ, welcome the new era

In fact, it is not difficult to see that since the end of last year, the evolution of China's new energy industry began to form a systematic development model, many new energy brands have emerged that stand out from traditional head enterprises and dominate the mainstream consumer market. For example, Changan Deep Blue, Geely Galaxy and Chery iCAR are all full of expectations for the parent company.

Obviously, their appearance proves that full electrification is not an industrial transformation project that is still in the trial and error stage. Taking this opportunity, I believe that any automobile enterprise that is determined to keep pace with the times will build its own electrification development plan in a comprehensive and detailed way.

However, it is a clear fact that if we carefully examine the current new energy pattern, no matter the traditional brands such as Chang 'an, Geely and Chery, or a group of menacing new forces such as Nezha and Zero Run, they have not established a decisive market advantage in the new energy market, which shows that the new energy market is still promising.

Yes, the goal of Dongfeng Company is very clear. It was in the era of new energy that the whole group landed on the beach. As the most important puzzle of Dongfeng passenger car, eπ will embrace new mainstream users and provide them with just the right products. Its deepest vision is that Dongfeng hopes to truly complete self-iteration before the official switch of the times.

Some people may ask, when the brand-new ecological concept has taken shape in the era of electrification, traditional car companies have not found a good way to break the situation. How can others have a chance? Then there is only one answer. Everything is enough to break the traditional development model and bring great vitality to the latecomers in the new energy industry.

As the main force of Dongfeng's independent new energy transformation, eπ is also a master of all dimensions of Dongfeng passenger cars and a sharp knife for Dongfeng passenger cars to break through the new energy market. Faced with the serious involution of the industry, eπ wrote the best annotation for itself in the name of "technology" and "change" while grasping the trend of the times.

Under the new development stage and competitive pattern, only by grasping the "key variables" of scientific and technological innovation and firmly holding the initiative of innovation and development in our own hands can we continue to build core competitiveness. In order to realize the deep expectation of coming from behind, a group of independent car companies must come up with more specific solutions to win market attention.

1 258 "e-start" plan includes customer-centered 1 center, two paths of "hybrid and pure electricity", five supports of "two hybrid technologies, two pure electricity technologies and1forward-looking intelligent technologies", and at least eight products in three years. Judging from the new energy strategic transformation plan1258 "E-Open" issued by Dongfeng Shen Feng, Dongfeng Shen Feng has a clear idea on how to embrace the new era.

From technical self-confidence to product self-confidence, Dongfeng Shen Feng New Energy keeps moving forward. Dongfeng Shen Feng also knows that seeking differentiation in the era of smart electric is also a cliche in the industry. Therefore, at this auto show, eπ brand's first concept car eπ2023 also appeared, showing the new brand's deep thinking on the future direction.

For this concept car, Dongfeng Shen Feng advocates the concept of making cars simple and simplified, and adopts a brand-new design concept-the avenue is simple and extremely beautiful, that is, simple and extraordinary; People, for this reason; Yan, infinite. Meet users' emotional needs for wisdom, fun and freedom, and give travel life an infinitely forward-looking technological experience.

How to establish a better link with consumers, we must grow together with consumer demand as the carrier. At the press conference, eπ brand also launched the founder plan of G20 * *, which will recruit 20 cross-industry big coffees to join the eπ group platform. From product to brand, from life to spirit, eπ will create with customers with an open attitude, and the collision is infinite.

Looking back on the past few years, the iterative speed of China's new energy industry development is undoubtedly unprecedented. With the increasing trend of market diversification, new ideas have emerged in various market segments. As a newly established brand, eπ can interpret the present and future in more detail with the latest thinking and development concept.

In the rapidly advancing new energy vehicle market, all automobile companies must put efficiency first. The eπ brand with accurate insight into the times is also racing against time. It is reported that eπ' s first pure electric coupe S73 (code name) has completed the cold test at the beginning of the year and will meet users soon. This also proves that Fengshen's route is not the "PPT car-making mode" used by other new energy brands, but a solid car.

Faced with the rapidly changing but rational development of the new energy market, the reason why Dongfeng Company chose to launch eπ at this moment is actually the most correct and penetrating move at this stage after Dongfeng completed the construction of the basic new energy industry. The new order is accelerating, and eπ has the opportunity to become a vivid transformation sample in the new era.

Eπ, let the future be expected

Every brand that tries to build an evergreen foundation must build a bridge between the present and the future, which is the foundation for long-term existence. With the rapid development of new energy, the automobile industry in China has gradually achieved a leap-forward development. As we all know, it is necessary to find a unique way to survive with unlimited prospects.

New energy has developed to this day, even though "putting on a show" is still done by most high-end new power brands, the general direction of reality is that it will be recognized by most domestic consumers under the background of gradually expanding market base, or that it will be what a new energy brand adhering to the long-term doctrine should and must do.

Just like eπ brand, it was born in Dongfeng Group, with precious technical support, solid system support, supplemented by absolute insight into consumers in the new era, and indomitable revolutionary atmosphere. All the elements are telling us that this brand will have a highly anticipated future.

In the once-in-a-century transformation of new energy vehicles, in the face of the ever-changing market structure and the track full of opportunities, latecomers compete to enter. The crowded track also forces every car company to adapt to the trend of the times with innovative technologies and products to achieve cross-era growth.

In fact, relying on Dongfeng Group's mature supplier system for more than 50 years, advanced car-making experience, manufacturing ability and management ability, and the accumulation of new energy technologies for more than 20 years, in a sense, eπ brand is not only an important part of Dongfeng Group's "overwhelming" development pattern, but also the result of Dongfeng Group's reform and innovation.

Mach power three electricity and intelligent energy supply area

The magic of China auto market lies in that when the industry constantly brings endless challenges, it becomes a test of the real strength of the strong. The achievements of scientific and technological innovation in the past two years, the non-loaded skateboard chassis area and the intelligent cockpit area facing the future car form displayed on Dongfeng Motor's booth all show that it is the forward-looking core technology and huge scale effect that make the eπ brand have unprecedented confidence and strength.

A new generation of intelligent cockpit

Non-load-bearing skateboard chassis

Does China still need a new car brand? In recent years, the industry has been asking. However, from the perspective of the growth of independent new brands, it will contribute to the automobile industry in China and bring more diversified products to consumers. It is found that the original China market still needs some automobile brands with unique charm.

Only by conforming to the trend of the times, constantly innovating and accelerating transformation can we survive and develop in the fierce market competition. As a strategic transformation of Dongfeng Motor in the field of new energy, eπ will strongly promote the development of new energy in Dongfeng Shen Feng. With the arrival of eπ, Dongfeng has built a brand pattern of new energy for passenger cars covering luxury, high-end, mainstream and small areas, providing all-round products and services for different customers.

Realizing high-tech self-reliance is the foundation for every automobile enterprise to become bigger and stronger. After more than 65,438+00 years of tempering, Dongfeng Shen Feng has gradually improved in the fuel vehicle market. Now in the era of electrification, it is bound to make a breakthrough in the mainstream electrical market. As Dongfeng Group plans a new road of transformation, it will also be staged in the new energy vehicle market in a new way.

Dongfeng Shen Feng's transformation strategy has declared to the market that Dongfeng Motor actually does not lack the strength and perseverance of reform. The appearance of the brand-new mainstream electric series brand eπ announced that the Dongfeng national team had accumulated a lot and finally achieved positive results. From Warriors to Lan Tu, to eπ and Nano, Dongfeng is one of the few enterprises that can clearly sort out the new energy business matrix of the Group, and will also become the backbone of China's own brand in the new energy automobile market.

This article comes from the author's automobile commune, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.