What are the characteristics of brand agriculture?

Brand agriculture refers to the agricultural products that operators obtain the corresponding trademark rights by obtaining relevant quality certification, gain a good reputation in society by improving market awareness, and thus obtain higher economic benefits.

Five characteristics of brand agriculture

Ecology: that is, according to the concept of "respecting nature and developing circularly", we are engaged in planting and producing agricultural products, and processing and selling safe, healthy and high-quality agricultural and sideline products. Ecology is the core of brand agriculture.

Valuation: introduce brand marketing mode, through brand positioning, product innovation, product core value, brand (product) image design and communication, etc. , enhance the added value of industries, enterprises and products, and realize income increase, efficiency increase and sustainable development. Value is the face of brand agriculture.

Standardization: that is, introducing modern management concepts and means to standardize, systematically transform and build the farming and processing processes and links of agricultural management organizations, changing the extensiveness, arbitrariness and artificiality of traditional agricultural management, and forming quantification, controllability and reproducibility. Standardization is the blood of brand agriculture.

Industrialization: that is, to realize the high integration and industrial integration of agriculture as the primary industry, the secondary industry and the tertiary industry, to form a complete agricultural industrial chain, and to carry out benign linkage and interaction. Company+base, company+cooperative+farmer, farmer+cooperative+supermarket, countryside+finance, farm+family, mouse+family are all industrialization forms from field to table. Industrialization is the limb of brand agriculture.

Capitalization: that is, according to the industrial characteristics of high investment risk, low profit return, long investment cycle and broad market prospect, the concept, mode and path of modern investment and capital operation are actively introduced in advance, and the leverage and strength of capital are used to incite and boost the leap-forward development of modern agriculture.