What is a KA Merchant

KeyAccount Merchant (KA) is a key account merchant.

KA is known as KeyAccount, and for supply-side enterprises, KA stores are the direct sales terminal platforms that have great advantages in terms of business area, customer flow and development potential.

Large retail customers in the fast-moving consumer goods and health food, daily necessities and other industries occupy a huge share of market sales, can face a concentrated group of certain target consumers so that the major brands are scrambling to move in, the manufacturer has to plan a large number of resources to support and manage the sales of these retail customers in order to achieve a competitive advantage in the highly competitive business. These key retail customers are generally referred to as KA.

Expanded Information:

Characteristics of KA merchants:

Advantages of KA merchants are convenient transportation, being in the main business district, strong purchasing power, good reputation, high flow of people, and standardized management, which allows companies to leverage on it to do sales and make brand.

The disadvantage is that the threshold is high, high requirements, high cost, long checkout period, complicated procedures, it holds the advantage of negotiating chips, in the active position of negotiation. Requirements for suppliers, product categories have their own advantages, organizational operations to be relative to it, management operations how to do better.

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KA (Key Accounts)_Baidu Encyclopedia