Simba dislikes Oriental Selection for selling expensive corn without conscience.

Recently, the new Oriental agricultural products live video with goods rushed to the network hot search, live sales and the company's share price in a short period of time also soared. But warm praise, there are netizens questioned the live broadcast "a corn 6 yuan" is too expensive, with the price of agricultural products generally higher.

According to Farmer's Daily, in response, former New Oriental teacher and anchor Dong Yuhui responded that "cheap grain hurts the farmers", and that if something is completely unprofitable, there will be fewer and fewer people in rural areas to farm, so the price can't be too low.

Dong Yuhui microblogging on June 19, said the road to agriculture we are still at the beginning, really living in the countryside know that the difficulties faced by farmers are often not sold. Through the Oriental Selection Live, the first agricultural products sold, so that farmers first earn money, and then through the community and local government support, we directly contact farmers, so that farmers earn more money, adhere to the ideals, step by step, the road is long, the line will be there.

As of today's press time, Hong Kong shares of New Oriental Online (HK1797) share price of 19.18 Hong Kong dollars, a plunge of 23.28 percent, market value of 19.25 billion Hong Kong dollars.

Is it expensive to sell a corn for 6 yuan? Can farmers make more money?

June 20, "Farmers Daily" published an opinion article said, corn prices are high, farmers or agricultural producers can make more money? How much more money?

Talking about this topic isn't about questioning New Oriental or anything. But this response from the anchor is really thought-provoking and very relevant. Because, the live broadcast sold corn or other agricultural products, are not falling from the sky, but farmers planted, raised. Farmers as the most front-end link, if the value of labor is not reflected, can not earn money, and thus not willing to plant, not willing to raise, then the industry chain downstream of the interests of consumers and enterprises will be affected, and then the moving story is difficult to tell a long time.

In recent years, with the improvement of people's living standards, more and more consumers are not only satisfied with eating well, but also to eat well, to eat out of health, eat out of the characteristics of the cultivation of a more diverse and high-end consumer demand. But contrary to the scarcity of high-quality agricultural products on the market, farmers are actually not very motivated to produce high-quality agricultural products. One of the important reasons is what Dong Yuhui called "cheap grain hurts the farmers" - very often the quality of agricultural products does not necessarily achieve a good price. On the one hand, because, compared with the strict standards, clear function of the quality of industrial products, the value of high-quality agricultural products is not easy to measure and external, objectively restricting its market price increase. And at present some quality agricultural products in branding, marketing innovation and other aspects of the short board, good quality has not yet formed the market competitiveness, but also lead to good goods difficult to sell good price. On the other hand, in the traditional pattern of production and marketing, due to too many intermediate links, the benefit distribution mechanism is unreasonable, resulting in the production of the link of the income is obviously low, farmers in the industrial chain is always in a weak position, even in the terminal market because of a variety of mature operation and marketing to realize the "high quality and good price", but the farmers are often divided into the smallest piece of the "cake". The smallest piece of "cake".

The emergence of new marketing forms such as e-commerce live with goods has played a positive role in driving the sales of agricultural products, but at the same time, "playing a low price war" "low price dumping" and there is a tendency to become more and more intense. In the field of daily-use products, many of the head of the live broadcast anchor, although the amount of goods is amazing, but low-priced strategy and high pit fees, with their cooperation with a number of merchants, but little income. Agricultural marketing must not go this way, also can not afford to go. "A corn 6 yuan" is not just "worth it" problem, but also "farmers earn money" problem. Agricultural products live industry can not be satisfied with the farmers' goods sold, but also let the farmers more share the profits of the industry chain, which is the meaning of the agricultural marketing model revolution. If an agricultural marketing model is just a feast for enterprises and netizens, and can not benefit more farmers, then the significance of this model is very limited.

Many overseas banks have staged a "victory run"

However, while the popularity of New Oriental Online has soared, a number of overseas banks have reduced their shareholdings.

According to Choice data statistics, in JP Morgan, Morgan Stanley, Goldman Sachs, UBS, HSBC, Citibank, Standard Chartered Bank, BNP Paribas, Deutsche Bank, PCCW Securities and other 10 overseas banks, June 9 ~ June 17, JP Morgan, Morgan Stanley, Citibank, BNP Paribas, Deutsche Bank, PCCW Securities, etc., carried out substantial Reduce holdings. Among them, on June 9, also held 72.52 million shares of Morgan Stanley, in just a few days has nearly realized the liquidation of the reduction. In addition, JP Morgan, Citibank, BNP Paribas, Deutsche Bank, PCCW Securities and other institutions have also reduced their holdings by more than 50%.

It is worth noting that this time in the new Oriental online realize "victory escape" Morgan Stanley, in the past year or so on the new Oriental online shareholding are maintained at a high level of more than 70 million shares. During the period also endured the stock at the end of last year to May this year, a round of nearly 70% of the range of the plunge.

On the other hand, Goldman Sachs, UBS and Standard Chartered Bank have chosen to continue to increase their positions in the recent surge in New Oriental Online, with Goldman Sachs increasing its position by a larger margin.

June 9, Goldman Sachs on New Oriental Online shares of just over 10,000 shares, in fact, in the past year or so, Goldman Sachs on New Oriental Online shares are in a very low state, almost no presence in the major banks. However, during this round of upsurge, Goldman Sachs chose to catch up - June 10 shares of 71,700 shares, June 13 shares of 71,700 shares, June 14 shares of 149,600 shares, June 15 shares of 353,000 shares, June 16 shares of 594,600 shares, to the June 17th of the New Oriental online holdings soared to 2.818 million shares.