Collision between traditional culture and fresh food shopping festival

"Guo Chao" cultural and creative products have also been added to the Spring Festival shopping list by many young consumers. The reporter learned from a number of cultural and creative stores that the styles, cultural and creative calendars, Spring Festival couplets and national fashion blind boxes around the zodiac tiger are all hot-selling new year goods near the Spring Festival. "Young consumers are more and more interested in products with cultural connotations, and' Guo Chao' cultural and creative products are the carriers of cultural and creative products.

Show various traditional cultures in China in an innovative way to meet the needs of young people to show their individuality and culture. The popularity of the indispensable "China Tide" not only endows the festive atmosphere in China with more cultural connotations, but also shows a new way of life among young people-buying "China Tide". "Tide" is becoming a new consumption trend of urban young people and an indispensable part of their purchase.

It is understood that in order to meet the demand for new year's goods after 1990s, brands such as Anta and Huili launched the Spring Festival series of the Year of the Tiger at Vipshop. In order to echo the New Year, most of these costumes are based on China Red and incorporate traditional elements of China, such as tiger painting and the Chinese zodiac. Guided by these popular styles in China, domestic brands have shown explosive growth among young people. Taking Huili as an example, the post-90s orders increased by 14 1% year-on-year, far exceeding its overall growth rate.

In fact, in traditional fields such as snacks and nuts, the trend of localization is also erupting. In the Vipshop New Year Shopping Festival, the top two food and beverage sales are domestic brands. For snacks and nuts that are necessary for the Spring Festival, China fashion and China style on the packaging have gradually become important factors for young people to consider when buying goods. "Some packaging boxes are specially made for the New Year, because this year is the Year of the Tiger, and many packaging designs are decorated with tigers." In a Wal-Mart supermarket in Liwan District, many new year's products with "tiger" design elements have become "sachets" purchased by citizens, the sales staff at the scene told reporters. "These gift boxes are very beautiful, and I am embarrassed to give them away. Yesterday a citizen friend bought four boxes at once. "