What does content e-commerce mean?

Content e-commerce refers to the era of fragmentation of Internet information, the spread of high-quality content, causing interest and purchase. It usually adopts live broadcast, short video and small video.

Detonate the value of content, redefine advertising with content, precipitate consumption behavior with content, and shape the new ecology of e-commerce with content. Unintentional and unconscious fragmented information processing, through the dissemination of high-quality content, arouses purchase interest, which is the essence of content e-commerce.

Content e-commerce is gradually emerging. More and more consumers buy goods while watching live broadcasts, articles and posts from the media. When I switched from offline to online, the rules of the game in the market changed. Now, from transactional e-commerce to content e-commerce, the rules of the game will also change.

The difference between content e-commerce and traditional e-commerce

1. Traditional e-commerce traffic is continuous, while content e-commerce traffic is autonomous, intermittent and controllable.

2. Traditional e-commerce is a large-scale and specialized industry, and it is difficult for SMEs to have opportunities; Content e-commerce is granular and personalized.

3. The materialization of traditional e-commerce is manifested in price comparison and wandering; Content e-commerce is characterized by trust, appreciation and a sense of belonging.

4. The products of traditional e-commerce are shelf-style, and content e-commerce focuses on content and people.