How to run a ceramic shop?

Some people ask that there are too few marketing methods in the ceramic industry. Is there any way to get immediate results? The answer is that there are actually many marketing methods. As long as one or two marketing methods are well done, specialty stores will develop slowly. It is not without immediate sales methods. If the advertising lasts for four months, it will have an effect.

However, it often happens that a model can't persist, and some give up in less than three months and say no. You know, even in advertising, it will take two to three months to see the effect, not to mention the ground service mode, in-store service, promotion activities, return visit tips and testing activities are very simple. What matters is persistence and resilience. For example, someone posted 10 in the community. It is wrong to say that leaflets are ineffective. Consumers need the same attraction and repeated stimulation to be interested in it. Maybe he came three or four times, and you denied it once. Is this ok? Nothing can be done well without perseverance and tenacity.

It is better to act, not just be moved; Take action now

There was once a man who was running a specialty store. His ideas and abilities are good, but he just can't do it well. Why? Before he began to work, he always thought the idea was complete and perfect. As a result, it always takes some time from the idea to the implementation. During this period, other ideas came out, which often contradicted the previous ideas. In the end, none of them can be resolutely implemented. From the experience, once an idea is established, it is necessary to do it at once and make adjustments while doing it, so that we can see hope. A good idea needs to be implemented. The longer the time, the worse the psychological endurance.

Does the shopkeeper who makes the cutting work?

The support and service of ceramic enterprises are the foundation of the success of the store, but the decisive factor is still in the hands of the store owner. Once, some enterprises wanted to be the nanny of dealers, and took over everything in the dealers' stores, including helping him place orders, arranging stores and drawing up promotion plans. What was the result? The answer is that this model doesn't work, because the company can never replace the store, and the company manager can never replace the store. Most of the bad shops are not run by the boss himself. A small shop with an investment of more than 100,000 yuan has to ask the manager to do it, and he has to be the shopkeeper himself. Shops must run their own businesses, and hiring people is just about recruiting clerks. For specialty stores, the enthusiasm and efforts of the boss are irreplaceable by anyone. Therefore, it is suggested that the owners of all specialty stores should be store managers themselves, work hard actively, and learn from others' experience if they don't know how to communicate with the company in time. As long as it is in line with your own situation, you should do it without hesitation, so as to develop.