How to see the era of knowledge payment

The essence of knowledge payment is to turn knowledge into products or services to realize commercial value.

Payment for knowledge facilitates people to efficiently sift through information, and payment also incentivizes the production of high-quality content, thus promoting the enhancement of knowledge content.

The essence of knowledge payment can be extended to three perspectives:

1. For suppliers, there is no value without turning it into a product;

2. For consumers: there is no value without solving the problem;

3. For the platform perspective, there is no value if it can't be scaled.

II. The difference between knowledge payment and traditional knowledge:

1. Traditional knowledge learning is a gradual process of accumulation, this process emphasizes more on water dripping over the stone and accumulation, through persistent learning and accumulation, and eventually learn something, get what you want, a reason through and a hundred reasons.

2. And knowledge payment is more knowledge payment point to point more targeted, directly to the affected area directly to the pain of the characteristics.

Three. Advantages of knowledge payment:

1. Low threshold, convenient

1. Knowledge payment is the first-hand information and results of practice. Three people must be my teacher, than writing a book, knowledge payment threshold is lower, more convenient, more extensive content, in accordance with the theory of the long tail, the demand for knowledge is not only the head of the mass demand, there is also a niche tail needs, the development of the Internet, the popularization of smart phones, the technical threshold of this payment for knowledge has been lowered, and more and more of the demand can be realized.

2. Reduce the cost of time

Payment for knowledge solves the problem of less learning time for learners in the field of adult education, and online learning can help learners to reduce the cost of time and energy invested in a large number of.

3. Repeated verification, learning anytime, anywhere

Online learning in the era of knowledge payment can be repeatedly verified and observed, learning anytime, anywhere, greatly enhancing the learning effect and making the return more obvious.

From the novelty of the concept to the fire blowout, the knowledge payment industry only took less than two years.

IV. The market for knowledge payment

1. In 2018, China's knowledge payment users reached 292 million

In two years, knowledge payment has appeared in the form of community Q&A, live broadcasting, course payment, content payment, etc. It has also covered the fields of kindergarten education, elocution training, emotional intelligence, finance and economics, and Chinese studies. In these years, knowledge payment is still a promising industry and model respected by the industry.

2. The matrix of knowledge payment startups in 2019

V. Future development trend:

1. Knowledge payment is becoming more and more common, how to retain fans is the key.

In the early stages of knowledge payment platforms in order to attract users to net all kinds of knowledge V, rich in knowledge content on the supply side, knowledge payment is more and more prevalent, the content is homogenized, how to retain fans, improve the open rate and re-buy rate has become the most critical issue.

2. Intellectual property protection needs to be solved.

At present, the phenomenon of infringement of intellectual property rights occurs repeatedly, and some platforms and users sell paid audio, courses and other content products at low prices, destroying the market order of the knowledge payment industry, and this issue needs to be urgently.

3. Effective content screening and promotion system needs to be formed.

With user consumption becoming more rational, high-quality paid content is the future direction.

4. Practical, skill-enhancing content will be the main force of payment.

In the future, the practical and experience-based content that can fill the weak links in the traditional publishing industry, as well as the skill-enhancing knowledge content that has the advantage of obvious convenience compared to the offline training industry, will be the main force of payment.