What are the common methods of network marketing?

The first form: search engine marketing Search engine marketing is one of the most important means of website promotion and marketing at present, especially search engine promotion based on natural search results, which is valued by many small and medium-sized websites because it is free, and search engine marketing method has also become the main component of network marketing method system. The main methods of search engine marketing are: bidding ranking, classified directory login, search engine login, paid search engine advertisement, keyword advertisement, search engine optimization, address bar search, website link strategy and so on. Search engine marketing is one of the most important marketing methods of websites at present, especially the promotion of search engines based on natural search results, which is valued by many small and medium-sized websites because it is free. Search engine marketing methods have become the main part of the network marketing means system. The main methods of search engine marketing are: bidding ranking, classified directory login, search engine login, paid search engine advertisement, keyword advertisement, search engine optimization, address bar search, website link strategy and so on. , post some expressions that netizens like, and at the same time add signs that enterprises want to promote.

The second form: instant messaging marketing Instant messaging marketing, also known as IM marketing, is a means for enterprises to help them promote their products and brands through instant tools IM. There are mainly one or two common situations:

First, online communication. When small and medium-sized enterprises establish online stores or corporate websites, they usually have instant messaging online, so that potential customers will naturally contact online merchants if they are interested in products or services. Second, advertising, small and medium-sized enterprises can publish some product information and promotional information through IM marketing communication tools, and can also publish some expressions that netizens like through pictures, and at the same time add signs that enterprises want to promote.

The third form: viral marketing is a common online marketing method, which is often used for website promotion and brand promotion. Viral marketing uses the principle of word-of-mouth communication. On the Internet, this "word-of-mouth communication" is more convenient and can spread like a virus, so viral marketing has become an efficient way of information dissemination. And because this kind of communication is spontaneous among users, it is almost a free online marketing means. The great power of virus marketing is like a pebble thrown into a calm lake. For a moment, it seemed that only a small ripple was aroused, and then the lake was calm again. But after a while, you will see the ripples extending layer by layer. In just a few minutes, the whole lake was shocked. This is the charm of virus marketing. In 2008. On March 24th, Coca-Cola Company launched the online torch relay. And this activity is a classic viral marketing case. If you are qualified for the online torch relay, you will be awarded the title of "Torch Ambassador", and an unlit icon will appear on your avatar, then you can send an invitation to one of your friends.

The fourth form: BBS marketing BBS marketing, also known as forum marketing, is "to spread the information of enterprise brands, products and services through words, pictures, videos, etc., so that target customers can have a deeper understanding of enterprise products and services." Finally, it is an online marketing activity to promote corporate brands, products and services and deepen market awareness. BBS marketing is to use the popularity of the forum to provide efficient communication in the forum space through professional forum post planning, writing, distribution, monitoring and reporting processes. Including all kinds of top posts, ordinary posts, serial posts, debate posts, multi-picture posts, video posts and so on. Then use the forum's powerful gathering ability as a platform to hold various activities such as stepping on the building, watering, posting pictures and videos to mobilize the interaction between netizens and brands. And achieve the purpose of corporate brand communication and product sales.

The fifth form: blog marketing Blog marketing is a marketing activity that contacts bloggers and visitors through blog websites or blog forums, and uses the knowledge, interests and life experiences of bloggers to spread commodity information. The essence of blog marketing is to share knowledge through original professional content, strive for the right to speak, establish a personal brand, and establish its identity as an "opinion leader", thus affecting the thinking and buying behavior of readers and consumers.

The sixth form: Chat group marketing Chat group marketing is an extension of instant messaging tools, which uses the group functions of various instant chat software for marketing. At present, there are qq group, msn group, Want Want group, Yes group and so on. The use of instant messaging tools for chat group marketing has the characteristics of low cost, quick effect and strong interactive effect, and is widely adopted by enterprises. He spread the information of corporate brands, products and services by publishing some words and pictures, so that target customers can have a deeper understanding of corporate products and services. Finally, it is an online marketing activity to promote corporate brands, products and services and deepen market awareness.

The seventh form: network knowledge marketing Network knowledge marketing is to use Baidu's "Know", "Encyclopedia" or the self-built question-and-answer section of the enterprise website to spread the information of enterprise brands, products and services by answering questions with users. Network knowledge marketing is mainly because it expands users' knowledge level, allows users to experience the professional technical level and quality service of enterprises and individuals, thus generating trust and recognition for enterprises and individuals, and finally achieving the purpose of spreading enterprise brand, product and service information.

The eighth form: network event marketing: network event marketing is a marketing communication activity that enterprises and organizations mainly use the network as a communication platform, and through careful planning and implementation of events that can make the public directly participate and enjoy fun, and attract or divert public attention through such events, improve and enhance the relationship with the public, shape the good image of enterprises and organizations, and seek greater effects of enterprises. At present, the network celebrities appearing in the society and the "banning Wang Laoji" during the Wenchuan earthquake are typical cases of successful network event marketing.