Wonderful case of Sina podcast

1, the first video of Wenchuan earthquake uploaded to the Internet-the teaching building in Chengdu shook violently.

On May 12, 2008, an earthquake of magnitude 8.0 occurred in Wenchuan, which shocked the whole country. Only 1 hour after the earthquake, Sina photographer uploaded the first earthquake video, which became the first precious image to record the disaster area. This shaky picture lasted only a few minutes and was quoted by CCTV News Survey, Economic Half-hour, Beijing Satellite TV, Oriental TV, Zhejiang Satellite TV and Jiangsu Satellite TV, and reprinted by many newspapers such as China Youth Daily and Beijing Evening News. During the earthquake, Sina Podcast continuously launched 3,000 shooting videos, with a cumulative audience of more than 47 million.

2. The national first 15 simultaneous broadcast of astronomical wonders-the total solar eclipse of the Yangtze River in 2009.

On July 22nd, 2009, a 500-year total solar eclipse occurred in China. This solar eclipse was the longest in China in the past 500 years from 18 14 to 2309. Sina Video sent an outsourcing team to broadcast the total solar eclipse video live in the national 15 area, in which 10 city was the exclusive observation point of Sina. At the same time, the total solar eclipse was broadcast live all day in Sina Beijing studio, and the signal of 15 was cut in. Through the expert's explanation, netizens all over the country can see the wonders of the total solar eclipse.

3. Sina video Spring Festival Evening, the first brand of the global Chinese network Spring Festival Evening.

Sina Video Spring Festival Gala was hosted by Sina.com Video Channel, which pooled the resources of Sina.com and successfully built the world's first Chinese network Spring Festival Gala brand through three parties from 2007 to 2009. As a brand-new interactive program style in the Web2.0 era, Sina Video Spring Festival Evening is closer to grassroots culture and netizens' preferences, offering netizens the latest, most interesting and shocking "Spring Festival audio-visual feast". In 2009, Sina Video held cooperation talks with more than 30 provincial TV stations and nearly 100 entertainment organizations, and collected thousands of videos from all over the world. Pop stars such as Jay Chou and Xiao Shenyang were invited to tailor special programs for the party. Jiang and Zhang Guoli, as charity ambassadors, gathered on the stage of Sina Video Spring Festival Gala to accompany the children in the disaster areas for the New Year. The Qiang dance of children in Beichuan disaster area was shown to the public for the first time through the lens, which highlighted the cheerful and warm theme of Sina video Spring Festival Evening.

In 2009, the title of Sina Video Spring Festival Gala was sponsored by Mengniu Group. The average daily page visit of the Spring Festival Evening is nearly 4 million, and the total page visit exceeds 65.438+300 million, which brings huge exposure opportunities and continuous attention to advertisers and becomes a highlight of Mengniu Group's advertising activities in the 65.438+0 quarter of 2009.

4. The first draft of a podcast with over 10 million hits-Come on, good job.

The famous domestic talent show "Come on, My Hero, 2007" has entered Sina Video. By the end of the competition, the hit rate had exceeded10000000, making it the first "Talent Popular Podcast" with a hit rate of10000000 on Sina Podcast Channel. As the hottest, hottest, innovative packaging, full of personality and highly sought after by young people in Shanghai, it not only feasts TV viewers, but also allows many good male fans and netizens to know the latest trends and unknown stories of good men anytime and anywhere. Judging from the popularity of "My Hero" podcast breaking through the 10 million mark in just a few months, the direct docking and integration of TV organization columns and podcasts is a huge "transformation" between the Internet and traditional media. This transformation has no financial risks and technical difficulties, but it contains huge business opportunities and potential. This convergence trend shows that traditional media have fully tasted the sweetness brought by the network and seen the unexpected gains brought by network interaction. This requires that new podcast media should strengthen the establishment of cooperation channels with traditional radio and television media and promote the integration with traditional media and industries, which is an important direction for the development of video sharing platforms. More cooperation channels and diversified industrial environment will bring more development opportunities for its business.

5. The first institutional podcast with over 10 million hits-entertainment scene.

The well-known domestic entertainment program "Entertainment Live" is the first "mass organization podcast" with a click rate of over 10 million. Since the large-scale entertainment program "Entertainment Live" entered Sina Internet Star Podcast on February 20, 2006, it has attracted the attention of netizens because of uploading the latest and most revealing entertainment videos every day, and has become the most popular podcast among Sina's institutional podcasts. Albums such as Entertainment Live, Tale of Stars, Exclusive Report, First Entertainment Release and First Attitude contain nearly 300 videos, allowing netizens to feast their eyes freely. "Live Entertainment" entered Sina Internet star podcast, which not only opened up another communication channel for the stars, but also allowed netizens to enjoy the entertainment feast anytime and anywhere. And in 2007, "Entertainment Live" won the podcast award of Sina Network Festival without any dispute.

6. The first grassroots netizen who clicked more than 10 million times-Flyliao

The netizen with the net name "Flyliao", whose real name is Liao Xiaodong, is the first grassroots netizen of Sina with a click rate of over 10 million, and is also a member of the Shooting League. On June 5438+ 10, 2008, his series of videos of "Grandma Angel" were uploaded to Sina video, which attracted the keen attention of netizens, and the incident of Grandma Angel became one of the top ten online hot events in 2008. Major domestic TV programs, including CCTV's "Telling" column, reported one after another, which triggered the upsurge of "paying attention to the life of the elderly in their later years", and he himself won the best photographer in the 2008 Sina Network Festival.

Liao Xiaodong has been enthusiastic about the health and living conditions of the elderly and has been followed up for two years. Until his wife's grandmother died in 2009, Liao Xiaodong photographed the recent situation of the elderly and put it online, which once again attracted the attention of netizens. People have been thinking about this hardworking and optimistic grandmother, and many media such as CCTV's People and Society and Jiangxi Satellite TV's Legend have followed suit.