What is the business model of Jitterbug live e-commerce

01 store live mode

The anchor introduces each product on sale, or the viewer leaves a message in the comment section for the anchor to want to introduce a specific style. The content of the live broadcast is the store's individual styles. Competitiveness comes from on-air merchandise, relying on the goods in the shopping bag to cause audience interaction. More suitable for brands with a certain scale, especially clothing, jewelry, 3C wearable goods are more appropriate.

02 nautical shopping mode

Traditional nautical upgrades, through a more intuitive way, by the anchor in foreign countries to the fans with goods, from time to time, because the camera is only on some of the goods, so the presentation of the goods is not very intuitive, often there is a certain price difference, and from time to time, a store with a small inventory, it is easy to form a good selling sku was coaxed to steal. Health care, maternal and child products, beauty, daily necessities, etc. is more appropriate, there are certain requirements for overseas channels, while the quality of the live broadcast is generally not very good due to network reasons.

03 base go broadcast mode

Supply chain to build a live base, anchor in each live base to do live generally in advance to the base to choose good goods, such as the base to do a good quasi, anchor in the field to open the broadcast. The base will often be to assist the anchor a song, using a good model of sale, easy to cause impulse orders. The most appropriate itself is the manufacturer to do direct marketing, such as health care, FMCG, limited clothing, etc., part of the bulk of goods such as housing, automobiles, marketing programs appropriate can also be used.

04 live production model

This model, also called the DTC model, is the most difficult to operate, the highest threshold of a kind. Hosts according to the needs of fans, the use of ODM or OEM way to launch a unique style. The impulsive nature of the transaction mainly comes from the trust of the anchor of the fans and the recognition of the style. This type is more suitable for all kinds of small commodities, small daily necessities, the anchor's fame requirements are relatively high, basically the head of the live broadcast of the anchor, the production part of the flexible production also has requirements.

05 live bargaining mode

Anchor to get the goods owner of the goods (such as jade, jade, jewelry), the advantages and disadvantages of the goods to the fans to listen to the fans at the same time also tell the fans the approximate value of the goods, soliciting the intention to buy the fans. On this basis, the owner of the goods offer, anchor price cutting, price negotiation one to one, the three parties deal. Anchor earns fans on behalf of the purchase fee and the owner's commission. A goods a product, easy to looting. The audience likes to watch the process of bargaining and transaction, so the atmosphere of the live broadcast is better.

06 commodity spike mode

Anchor and brand cooperation, to help brands with sales, at the same time to the fans for the benefit of this model is easy to form the head effect, the stronger the anchor with the ability to bring goods, the more favored by the merchants, to get the lower discounts, and the anchor's earnings from the "on the shelf fee" sales rebates. At present, Taobao's Weiya, Li Jiaqi will use this model.

07 expert consultation mode

The so-called you have a disease, I have medicine. Expert consultation mode is to help fans solve problems through one-on-one, come in and take a look. This mode of transaction conversion rate is particularly high, the audience is particularly clear, the background of the expert also has extremely high requirements, while not easy to get traffic. Suitable for medicinal cosmetics, functional beverages, healthy meal replacement and other commodities with a functional role, or psychological counseling, family relations, marital relations, parent-child education and other consulting-type services.

08Darren Carrying Mode

Have very deep professional knowledge in a field, know the goods in that field well, and become the consumer opinion leader in that field. Fans acquired through this mode have a higher degree of trust in the anchor, which makes the conversion rate have a good performance. For example, Li Jiaqi who does lipstick, Don't Ask Wang Dad who does beauty, and all kinds of food anchors and fitness anchors.

09 betting mode

Jade, pearls and so on have a strong betting nature. This mode is highly recognizable and easy to stimulate trading. It is the easiest mode to operate during the live broadcast, but there are some restrictions on the type of goods. All kinds of live broadcast can be designed with some betting sessions to enhance the fun of the content.

10 origin live mode

Agricultural products (chicken, eggs, pigs, etc.), seafood (prawns, sea cucumbers, abalone, etc.), fruits (mango, durian, lychee, etc.) are very suitable, whether it is self-service, or direct sale of the origin to the origin to buy the highest cost-effective quality assured that the mode of play at a glance, but the live content of the same every day is easy to get bored.

11 snatch mode

The pair of white shoes, 39 yards of "buckle 6", only be called to the name of the number to receive the number, receive the number to the link to pay and note the code. The transaction mode is more complex, new buyers can not understand at once, need a process of observation. The atmosphere of the live room is particularly good, very impulsive to order, each product is different, there are always customers want, the interaction is also very good. But need to pay attention to the goods must be limited and quality, otherwise it is difficult to form the process of grabbing.