I want to change my career and don't know what to do

You can consider transferring to new media operation~ because the recruitment of new media operation mainly depends on whether you have the operation experience and necessary skills, for the academic qualification itself does not have too high requirements, because the new media operation as a new industry in the university has not been specialized in teaching how to operate before. We have also coached a takeaway boy to switch to new media operation. So, as long as you are willing to learn, you can realize the change of profession. You can analyze the prospects and social value of new media operation:

A new media industry prospect analysis

Remember, at the time when I wanted to switch to a new media marketing post, my primary consideration is the space for personal future development. Because in this era where artificial intelligence technology has permeated all industries, we need to pick a career that is not easily replaced. Many people in the company are screws, every day in the repetition of boring work, you do not have much say in the company, the reason is very simple, that is, you contribute to the company's value is low, at any time you can change this "screw".

Operation work is for people's work, machine is difficult to replace, because operation, marketing work is not a standard product. Each specific business corresponds to the crowd, should show the temperament, corporate copywriting, external publicity tone is different, can be said to be ever-changing, which requires human experience, operational methods to test, to find the current business suitable for the operation of the method, the machine can not be replaced. So from the perspective of a trend in the development of the Internet, operation will occupy an important role in the future, and the status will continue to rise. According to the China Emerging Occupations Report issued by Collage in 2019, which compiles big data from the past five years, new media operation is still the hottest industry at the moment, because with the infiltration of new media, there will be more and more room for its development.

Two, the value of the new media industry analysis

New media is the transformation of traditional enterprises in marketing, branding, organizational operations and so on. In the past, companies placed advertisements in newspapers and magazines, the marketing department did a good job of planning and content, looking for advertising agencies to design the ads, and then go to the media to place them. But now the new media appeared, different from the traditional media is that it can take the initiative, repeated interactions, but also allows others to take the initiative to find you, interact with you. Enterprises can spread their brand value and corporate image through new media channels, and users can find them through new media channels. Some people's definition of new media is only limited to WeChat public number, which is a rather narrow definition. I think this is a good answer, what is new media? It should be from the time, technology, society these three perspectives to "new media":

Time: time on the more recent can be called more "new" media: the network relative to the TV is new media;

Technology: cheaper, more widely spread, more widely used, and many of the innovations mentioned above can be considered new media;

Society: the most important reason why new media are new is that they revolutionize the role of society. .

And in the process of transformation of traditional media to new media, there is a practical impact on the operation, before, the market is the market, sales is sales, the two are two completely different departments. And now, new media operations include both marketing and sales. For example, the enterprise through the public number of articles to attract users, and then do interaction on the public number, do mall, some may be converted into commodity transactions and sales volume, these are the responsibility of the operation.

And the best thing about new media is: you can measure the output through data. In the past, traditional media would invest money in branding and online and offline activities, but there is no way to measure the effectiveness of the brand or how many business opportunities the marketing department brings to the organization. New media is different, article retweets, attraction, conversion rate, etc. are clear, equivalent to the operation of the work of materialization and standardization.

So, the new media industry, both in terms of development prospects and its social value, is considered an industry that can be optimized. Take advantage of your youth to seize the wind of the times and work hard to learn the knowledge and skills necessary to change careers. Welcome to pay attention to "half-skimming private school" and learn the free course "New Media Self-study Room"