Traditional Culture Encyclopedia - Traditional festivals - Market share of China traditional cultural image model
Market share of China traditional cultural image model
Based on the five-force model, this report analyzes the competition pattern of traditional cultural industries from five aspects: the competitiveness of existing competitors, the entry ability of potential competitors, the substitution ability of substitutes, the bargaining power of suppliers and the bargaining power of downstream users. At the same time, through the investigation of existing competitors in traditional cultural industries, the market share index of enterprises in traditional cultural industries is given to judge the market concentration of traditional cultural industries, and mainstream enterprises are divided into competitive groups according to market share and market influence, and the characteristics of each competitive group are analyzed; In addition, by analyzing the strategic trend, the investment trend of mainstream enterprises, the investment enthusiasm of new entrants and the market entry strategy, we can judge the changing trend of the future competition pattern of traditional cultural industries.
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