What are the drawbacks of traditional pharmacies

Pharmacy as part of our lives for a long time the sales model has not changed much. The arrival of the Internet + health care is more obvious at the traditional medicine disadvantages. Here I explain.

1, a single marketing approach: promotional discounts / membership day / send eggs and other non-differentiated marketing increasingly similar SMS and other customer acquisition and conversion costs are increasingly high.

2, weak membership base: membership construction is not enough attention, late start, member operation tools missing members low, low repurchase rate, sleeping members accounted for a high percentage. All will make the traditional pharmacy is not so big.

3, professional pharmacy services are not in place: pharmacy services rely on store staff, labor costs are limited, low service level High-value users of chronic disease users lack of tracking service tools, not a system. All to a certain extent to limit its development.

The micro-mall can be a good solution to the drawbacks of the traditional pharmacy, the drug elf micro-mall can expand turnover using online sales downstream distribution to open up the upstream and downstream.