Traditional Culture Encyclopedia - Traditional festivals - How to analyze five different marketing management philosophies?
How to analyze five different marketing management philosophies?
Production philosophy: The production philosophy holds that the management department focuses on improving production and sales efficiency. Applicable to the following two situations
On the other hand, product demand exceeds supply-increasing output, and product cost is too high, which must be reduced by increasing productivity.
Low cost.
Product concept: product concept refers to the improvement efforts of enterprises to products, which easily leads to "marketing myopia".
Marketing concept: Marketing concept is generally used for unsalable goods, and most enterprises adopt marketing concept in the case of overcapacity.
Marketing concept: enterprises can meet the requirements of consumers in a more effective way than their competitors.
Social marketing concept: the organization determines the needs, desires and interests of the target market, and then uses one.
Social welfare provides customers with higher value and acts in the best long-term interests of consumers and society.
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