What does CPL advertisement mean?

1, CPL (cost per lead): charge by collecting the list of potential customers;

That is, every time you register successfully through a specific link, you have to pay. This is what we usually call guided registration.

2. An online media (website) will contain dozens or even thousands of pages. In order to survive, websites generally need to put online advertisements on their websites.

3. The location and price of online advertisements are related to specific pages and visits. This is similar to the concepts of print media (such as newspapers) and circulation, or broadcast media (such as television) and ratings. ?

Extended data:

Advertising-related terms

1, CPC (cost per click; Cost per click) The cost per click.

Charge per click. This method, combined with the click rate limit, can strengthen the difficulty of cheating and is the best way to promote the website.

2. Cost per thousandth, or cost per thousandth; ; Cost per impression) cost per thousand impressions. The cost of advertising display 1000 times (impression).

3. What is the cost of each response of CPR?

Charge according to each response of the audience. This kind of advertising billing fully embodies the characteristics of online advertising, such as "timely response, direct interaction and accurate record".

References:

CPL (Common Advertising Mode) _ Baidu Encyclopedia