College students must see innovation and entrepreneurship stories

What are the must-see innovation and entrepreneurship stories for college students? Sometimes we will be beaten by the difficulties, sometimes will be devastated, encounter such a situation we should read some can give us positive energy story. The following is a must-see innovation and entrepreneurship story for college students, I hope you like it!

College students must see the story of innovation and entrepreneurship a

Silver Tower is a famous restaurant in Paris, France, founded in the 16th century by King Henry III of France. Ginta is famous for selling duck, and many world celebrities have come here to enjoy duck food.

With the fierce competition, many counterfeit Ginta ducks appeared on the market later, seriously affecting the sales and brand value of the restaurant. The head of the restaurant, Frederick Jarrell, was very anxious about this, and struggled to think of a good way to deal with the impact of counterfeit ducks on the restaurant.

In the end, someone suggested to him a good idea - to give each duck a number, and the name of the customer who purchased it is also saved in the customer catalog, as the restaurant's permanent display and collection.

In addition, the customer is given a proof of purchase - a beautiful card with the customer's name and the number of the duck he bought. The restaurant also claims that the ducks they sell all come from the same old farm, and that they all share the same ancestry - the Royal Court Ducks, which were ordered by King Henry III of France. In other words, every duck in the restaurant is related to the pair of ducks ordered by Henri III, and is their "descendant".

This move was launched, immediately aroused people's interest, even some celebrities to come together - the former U.S. President Roosevelt ate in the Silver Tower restaurant is numbered No. 12151 of the duck, while Queen Elizabeth ate is numbered No. 185397 of the duck, the comedian Chaplin ate for the No. 253652, Hollywood star Elizabeth Taylor is No. 579051 ...... Frederick Jaleel and took the opportunity to utilize the star effect, these celebrities come to the restaurant all the photos on the wall, in order to attract more consumers.

At present, the Silver Tower restaurant has sold 1.8 million ducks, and the small stores that have been pretending to be them have long been "closed down". "We are not selling ducks, but the psychological pride and satisfaction of customers." The person in charge said.

The buyer-seller relationship is the most basic business and customer, but also the simplest relationship, this relationship is very easy because of the intervention of a third party and fall apart, because customers are often the most fickle and ruthless. To change this relationship, the customer into their most loyal friends, and even relatives, so that the relationship between the two sides to rise to the extent that it is difficult to disintegrate, it is necessary to study their psychology, and maintain good interaction with them, for example, so that because of the consumption of some kind of unexpected honor and satisfaction, only in this way, in order to create a long-lasting and innovative old store.

College students must see the story of innovation and entrepreneurship two

If not seen with their own eyes, it is difficult to imagine a small altar, how can be loaded with more than their own six or seven times the volume of fresh vegetables; if not seen with their own eyes, it is difficult to imagine a small inverted dukkha dishes, can go up to the sky to become the designated food for the airline, can be in the ground to board the Great Hall of the People Banquet Parlor.

However, when you learn that a person can focus on one thing for ten years, focusing on the development, development and sales of Poured Duk Choi series products, you can finally understand that the power of focus can really create miracles!

The creator of this miracle is the chairman of the board of directors of Zhejiang Qiumei Food Co.

In 1979, graduated from high school, Pan Qiu Mei, life's first job is to be a substitute teacher. 1982, she figured out the "teaching" of the "way", founded the first local private kindergarten. "The kindergarten is not just to make money, the main thing is that there were very few public kindergartens, many farmers' children after their parents went out to work, there is no place to go, children outside is very dangerous, I ran this kindergarten, the children's safety problems have been solved." Qiu Mei said truthfully.

In 1990, Qiu Mei changed to do the catering industry, in the 320 National Highway in Jiande Xin'anjiang entrance, opened a "Zhejiang red" restaurant. The store is not big, but every day, the traffic, business is very red hot. At this time, she was in Shanghai, her husband also has ten million assets, according to theory, both as a wife and as a mother of the autumn plum should be quiet down, and enjoy the "broad wife" life, where I know, the autumn plum began to toss again.

Let the autumn plum tossed a dish, accurately said "Zhejiang Red" restaurant dishes often used in an ingredient - inverted Atsushi. This is the farmers around the area of Jiande homemade "nine mustard" as the raw material of the traditional pickles, every family will pickle. A director from Beijing ate the dishes added to the inverted dukkha, and then fell in love with the dishes of Qiu Mei, every time to come to the must be ordered without a doubt.

The dishes added to the inverted Atsushi delicious, so it as a restaurant's ingredients to consume more than 5,000 kilograms per year, which allows the autumn plum to see the business opportunities.

However, the real determination to start a business, but also rely on the Jiande City Women's Federation of an activity.

At that time, Qiu Mei in the Jiande City Women's Federation of the organization to Yuyao and Xiaoshan visit. When she saw the history of local entrepreneurs, she really appreciate the broad prospects of the agricultural industry. Especially on the supermarkets, markets, market research, Qiu Mei is determined to let farmers grow vegetables from the fields not only to the restaurant table, but also extended to the people's families, so that every city dweller can eat the green dishes of the farmers.

In the winter of 2000, Pan Qiu Mei returned home to higher than the market price of 0.1 yuan, to mobilize the townspeople for her planted 835 acres of nine mustard, the next spring, nine mustard bumper harvest, "the farmers picked pick, pull the pull, tractor transport transport, send nine mustard in the playground all of a sudden piled up a small mountain, six scales work together, but also It was too late to weigh." Just when Pan Qiumei immersed in the joy of harvest, something unexpected happened. Acquisition of the day more than 4:00 p.m., it rained heavily, and for four days in a row. Acquisition of nine mustard rotten half, then the situation so that Pan Qiu Mei even grief can not wait, and hurriedly hired a group of people will not be rotten that small half pickled up.

Half a month later, a sudden good news let Pan Qiu Mei see hope again. A Shanghai businessman has ordered all her pickles.

It was not easy to expect the dish to open the altar, but Pan Qiumei decided not to sell it, which makes people around quite puzzled. Not to the hands of the money do not earn, but the Panqiu Mei found that there is sand in the pouring dukkha. Due to pickling in a hurry to rush, health did not pass, Pan Qiu Mei had to bear the pain of all the pickles down. Although the loss of 193,000 yuan, but she won the brand and reputation.

The next year, learn from the lessons of the autumn plum start again. She hired a professor from the Department of Bioengineering and Food Nutrition at Zhejiang University and the Zhejiang Academy of Agricultural Sciences as a technical guidance counselor, and also invited several old farmers to guide the production process. Qiu Mei quickly got on her feet. The use of skilled rural elders to produce inverted dukkha ensures both the traditional craftsmanship and the hygiene and quality of inverted dukkha.

November 26, 2001, Hangzhou West Expo, Qiu Mei for the first time to bring her agricultural products into the city. When she brought to the exhibition of 37,000 packages of pour duk choi and other local specialty products, in the three-day exhibition sold out, there are 28 dealers to negotiate cooperation intentions, she that hanging heart can finally put down, but also see the hope of the future.

This year, Qiumei opened a small store in Xin'anjiang, Jiande, selling local specialties, mainly poured dukkha. The first time the store opened, the popularity is very strong, sales have been good, Shanghai, Hangzhou and other places in the restaurant and Qiu Mei established a stable relationship.

In the shopping mall for many years, Qiu Mei, then more and more aware of the "quality is king" business philosophy. So, she strictly quality control.

Qiu Mei's inverted dukkha from the beginning of planting is very careful, focusing on "green". Planting locations are all chosen in remote foothills away from human habitation, industrial "three wastes" and its not related. Seeds are cultivated by professors from Zhejiang University, and then uniformly distributed to growers after careful selection. During the cultivation process, only farmyard fertilizer is applied. Acquisition, each nine mustard must be up to 2 kilograms or more, because the larger the stem and leaves the more tender, the smaller the stem and leaves the older.

The curing process, in addition to salt, natural fermentation. Also used Sun Quan's mother, Queen Wu passed down the wonderful method: the pickle altar placed upside down, so that the pickle when the waste liquid natural leaching, so that the dish does not use preservatives and other chemical products will not rot, and greatly reduces the salt of the pickle. The second "recipe" is to unseal the packaging time must be in two and a half months, if the cycle is too short, the pickling process produces carcinogenic nitrite will not disappear. Even the salt used for pickling should be recycled, brine enhancement, green and pollution-free.

In order to ensure the nutrition of pickles, Qiu Mei also thought about how to low-fat, mineral-rich fish from Qiandao Lake and high protein content of chicken added to their own inverted dukkha, so that not only to enhance the taste of inverted dukkha, but also make it rich in nutrients.

Not only that, the inverted dukkha was actually sold on the sky by Qiu Mei. 2004, has been with a number of well-known brands of enterprises in cooperation with the Qiu Mei Foods Limited, attracted the attention of the airline. A challenging cooperation in front of the autumn plum, she understands, want to become the airline's designated food is not easy, the brunt is to be absolutely green pollution-free products, but also through a number of strict quality system certification, full of confidence in their products, she accepted the challenge.

Because as early as the beginning of the factory, the autumn plum product processing, testing, research and development, distribution, management, etc., in accordance with QS production standards. After the local quality inspection department test, Pan Qiu Mei's inverted dukkha all indicators are in line with national requirements, through layers of inspection, inverted dukkha finally became the Shanghai Hongqiao Airport and Hangzhou Xiaoshan Airport designated aviation special food, the annual demand of nearly 50 tons.

At present, Qiu Mei Food Company's main partners are Master Kong, Mrs. Luck, Century Lianhua, Jinhua Crisp Cake Association and many other large enterprises, the light supply of raw materials for Master Kong's noodles within the seasoning packet, at least a few tens of tons of inverted mustard greens every year, coupled with the supply of sales to various other enterprises, Qiu Mei Food Company Limited sales of up to 5,000,000 yuan a year! ......

After the success of the autumn plum, from no complacency, but often say: "my success, does not belong to me, but belongs to our whole team."

Qiu Mei for the team is such an understanding: "The Journey to the West, the team, in fact, sums up the whole society and even the whole of China, any team." The Longevity Monk to fetch the scriptures has nine hundred and ninety-one difficulties, Qiu Mei feels that his team is a Journey to the West team: there is like the Monkey King, very capable, but a displeasure on their own to go away; there is like Piggy's characters, the wind blowing on both sides of the fall where there is a benefit to where to go; there is like the sand monks such as a practical person; there is also like the little white horse, such as, hard-working and complaining.

"My role is the Tang Monk, no matter how many difficulties encountered, must find a way to stick to it, absolutely can not be shaken. The enterprise is not a person can run, it is a team, first of all, I must do a good job as a leader, to have a heart to insist, determined to do it, this is my mission, very clear. Encountering difficulties is inevitable, the key is whether you can solve it, just like the Tang Monk encountered monsters, we have to catch these monsters, the key is to solve the difficulties, we all move forward in the same direction!" Different from the Tang Monk scriptures, autumn plum is gold and silver treasures, for the "gold" secret, autumn plum is the head of the road.

In the "gold" on the road, Qiu Mei also encountered a lot of setbacks: in 2007, Qiu Mei help a business guarantee 600,000, people can not afford to pay, the enterprise has gone bankrupt, and finally only Qiu Mei, to help the enterprise with interest to pay back 890,000 yuan. Qiu Mei said optimistically: "Fortunately, it is 600,000, 6 million will not really be able to pay back, at that time I was thinking about this 890,000, I have to sell how many trucks or a few railroad cars in the dumping of dukkha to earn back! I think this is to buy a profound lesson, or gambling lost, and then never 'no more gambling'. I believe that this is how a hundred-year-old enterprise slowly settles down." Can persist in the most difficult time, must be an optimist, Qiu Mei is such an optimistic person.

Autumn plum food enterprises in the beginning of the time, not smooth sailing, but optimistic Pan Qiu Mei heart has been a nine-year plan: the first three years, the early stage of the business many dealers to take the product does not pay, if the money is not recovered, as an investment to do advertising; the second three years, 70% recovered, the rest of the recovery is not recovered or as an investment in advertising; the third three years on all recovered. After more than a decade of development, Qiu Mei food has stepped into the normal track.

With the continuous development of the enterprise, Pan Qiumei feel the greatest significance is to cultivate the talents of the team. Pan Qiumei's right and left hands, one has been with her for 18 years, and one has been with her for 19 years, both of which she trained herself. "These two little girls have been following me since I started catering, and they can now hold their own, better than me!" Pan Qiu Mei said modestly.

For the current lack of talent in the enterprise, Pan Qiumei has its own retention policy: "I work from a person's attitude, the idea of doing things can be seen in this person's potential, during which I will continue to guide him, so that he feels his own value, tell him that there is room to rise. For example, the management cadres, the talent as a reserve cadres to develop, junior supervisor to intermediate supervisor, and then to senior supervisor, and then the manager, which step by step there is a goal to strive for."

Nowadays, many college students can not find a job, one is the reason for the low-eye, another reason, is that some college students, or want to test institutions or civil servants, think the system of work more stable. For these college students, Qiu Mei said: "Now the college students are afraid to take this step, not employment hiding at home to chew the old is not good. I think as long as there are companies willing to give you the opportunity to work, you should firmly grasp the opportunity to work well, only you work, there will be work experience and social experience." Qiumei food company inside 60% of college students and master's degree, Pan Qiumei as the Zhejiang University Three Farmers Association tutor, often tell these students to internship: to learn to precipitate, quiet mind to study.

After the success of Qiu Mei, not only will the "military medal" to the team, but also to drive the local farmers to become rich.

Qiu Mei's mantra is: "I am a local farmer." Talking about starting a business, she said: "We just want to do agricultural leading enterprises, drive and promote the province's agricultural development, and really make some farmers rich, to achieve a win-win situation!"

In the past, a bumper crop of vegetables, but because they can not be sold and rot in the field, which is the most sad thing for farmers. Today, more than 5,000 farmers in the base under the Autumn Plum do not have such concerns, it all comes from the Autumn Plum.

In order not to reduce the farmers' losses, Qiu Mei took the initiative to double the purchase price, preferring to lose their own money and not let the masses suffer. She is enthusiastic about public welfare actively donate, funding poor students to resume schooling, festivals do not forget to give the elderly people in the home to send food and clothing. Wenchuan earthquake, is the provincial capital to open the Women's Congress of Pan Qiumei immediately made a board, with a large truck to send 150,000 bags of inverted dukkha sent to the Red Cross. Qiu Mei said, 150,000 bags of pouring dukkha, although not much, but it is also my farmer's sympathy for the victims of Sichuan, their post-earthquake life care.

In fact, Qiu Mei's sympathy and concern for the disadvantaged is not limited to this. Her enterprise has absorbed a large number of laid-off workers, and in the Spring Breeze Action carried out in October 2007, the company absorbed more than 150 laid-off workers, providing them with a space for re-employment, and it is understood that two-thirds of the company's employees are now laid-off and unemployed.

Some people have measured the Datong base of Qiu Mei company located in Jiande, because the main growing season of nine mustard is the winter farming period, to solve the local rural areas more than one-third of the abandoned fields and idle fields. And if you count all the dolls held in your arms, her base for the local farmers an average of 1,373 yuan per person per year.

Pan Qiu Mei said, her goal is more than that, she hopes that through several years of hard work, a large number of rural abandoned fields to solve more than half, so that more farmers on the road to prosperity. She often say this and staff: "I am a farmer, planted vegetables and sold vegetables, know the hard life of farmers, understand the farmers into the market difficult. As long as the farmers planted on my base, they are my brothers and sisters, and their business is my business."

Qiu Mei's seriousness and persistence lies in the fact that every time she has said something, she will strictly implement it.

"Live a piece of the economy, rich people on one side", which has become the truest portrayal of Qiu Mei.

On various occasions, she said more than once: business is not all about making money, in a sense that is better to play the best things in human nature. The business operation should be done in good faith, to win by virtue. She does business as a person - like simplicity and propriety, and therefore has gained a lot more valuable than money, and this good reputation ushered in a good reputation. She believes that this is the business must have humane strategy.

Entrepreneurship without end, the struggle does not stop. Qiu Mei every applause as a drumbeat, every honor as a starting point, in the mountains of Jiande on top of the fertile field, hard work, with wisdom and sweat to depict the field more beautiful picture scrolls, write a more wonderful line of poetry.