Welcome to the good times of cross-border e-commerce! Youpin grab earn help national goods open overseas "second curve"

As the saying goes, "Standing on the wind, pigs can fly."

At present, the pending is undoubtedly cross-border e-commerce. 2020, the cross-border e-commerce industry will experience a "roller coaster" of the general experience: the beginning of the year by the impact of the epidemic, the logistics is blocked, the customs clearance time is extended, the consumption is reduced, the industry will go through a dark period; however, very soon, everything will end up upside down. Unexpectedly, cross-border e-commerce will boom in 2020, attracting capital into the market and giving rise to a number of emerging consumer brands. Data shows that global e-commerce will increase its share of global retail from 14% in 2019 to 17% in 2020.

This hot trend has continued until now. The first China cross-border e-commerce trade fair (hereinafter referred to as "cross-trade fair") recently concluded, attracting a large number of foreign trade manufacturing enterprises that have not yet really started the "online" journey. Official data show that the first cross-fair **** attracted 2,363 exhibitors from 22 provinces, autonomous regions and municipalities across the country, covering 33 cross-border e-commerce platforms around the world, professional traders 62,000 exhibitors, the total number of visitors to reach 130,000 people. According to incomplete statistics, an expected turnover of more than 3.5 billion U.S. dollars was reached during the three-day exhibition.

Undoubtedly, the opportunity does exist, the space is really big. A large number of Chinese small commodities with the help of the vast market across the ocean set sail. This process is not smooth sailing. Some people step on the wind, fly to the branch as a phoenix, fame and fortune; some people were abandoned by the wind, fell into the abyss, the mood bleak departure. Admittedly, the reasons behind the success of the real windfall are similar: find the right track! We need to seize the opportunity to test the brand's understanding of market trends and e-commerce website strategies. So how can Chinese brands open a second curve overseas in such a period? Before discussing this, we need to have a clear understanding of the issues facing brands going overseas.

Grasp the "lifeblood" of the brand to go to sea, and crack the difficulty of going to sea

1, grasp the needs of consumers

2, grasp the new situation of e-commerce

In the e-commerce environment under the epidemic, the trade friction between China and the United States and the new agreement under the RCEP framework, the requirements for overseas brands are getting higher and more specific - the brand is not simply represented by trademarks or logos, but it needs to be endorsed by superior product quality and quality supply chain resource integration. From the international trade environment, China-US trade relations, EU policy changes, regulatory upgrades under the RCEP framework, cross-border e-commerce is facing new issues such as intellectual property protection and customs supervision, and it is a general trend for enterprises to speed up compliance. From the industrial environment, adjusting the establishment of overseas brand power requires the support of industrial prosperity, R&D and supply chain.

In fact, to summarize, the current brand overseas opportunities and challenges co-exist. Happily, the opportunities for Chinese brands to go overseas are considerable.

Opportunities abound, and it's time for Chinese brands to go overseas!

1. The continued large-scale development of technology has lowered the threshold for Chinese brands to go overseas. On the one hand, more and more SMEs can easily pay for the promotion, production and transportation of local products thanks to the encryption and improved convenience of foreign exchange and payment systems. In the digital age, improved software efficiency has provided hardware and software support for many SMEs. For example, Tencent Cloud, Alibaba Cloud, and Huawei Cloud have enabled many organizations to quickly build their own enterprise management architectures with the help of existing underlying tools that are limited by time and space.

2. Structural changes in the consumer market and the maturation of global e-commerce sites such as Amazon have provided a new direction for Chinese consumer brands and a large number of neglected traditional brands in the domestic market.

3. E-commerce scenarios provide brands with a large amount of consumer data that can be studied, supporting Chinese brands to grasp the real needs of consumers in different countries through this data, which is one of the basic conditions for Chinese cross-border e-commerce to gain favor overseas.

4. In terms of global trends, consumers' shopping habits and shopping patterns are rapidly shifting from offline to online. Under the influence of this epidemic, the global consumer market has undergone irreversible changes, providing incremental services for e-commerce.

5. Against the backdrop of global business opportunities, Chinese e-commerce brands are uniquely positioned to capitalize on this change. On the one hand, during the epidemic, the global market demand for telecommuting and tele-education related materials is strong, which is just a clear classification of China's supply chain, including Bluetooth headsets, cameras, lifting platforms, etc.; at present, the overseas epidemic is still severe, China has the conditions to carry out large-scale production and manufacturing, but also for the accelerated expansion of China's e-commerce brands to provide a foundation.

6, the epidemic background of e-commerce website infrastructure and structural opportunities for China's cross-border e-commerce in overseas development opened the door.

So, in the face of opportunities and challenges, how can Chinese brands open the "second curve" overseas?

1, positioning: In-depth study of overseas audience consumption preferences on the premise of accurately grasping the positioning of their own products and brands, to understand the situation of competitors, including branding, branding, target customer countries, etc., according to these conditions, we will decide on our strategy, how to position themselves, and the positioning will be applied to the production of individual products. positioning applied to the production, design, operation and service of individual products.

2. Shaping: There are two main aspects: content and carrier. The core competitiveness of the brand, brand strength, product strength, customer cases through graphics, text, video, pictures and other ways into content. The main principle of producing content is to shape the content that can move customers, and there is a sense of alternative to produce **** Ming. Carrier mainly refers to carrying content, such as platforms, independent websites, Facebook pages and other channels. The process of shaping is to move the buyer, combining the content with the carrier to complete the whole process of branding.

3. Communication: There are two main ways of communication: online and offline. Online such as platform advertising, independent station + Google announcement, social media communication, video marketing, online celebrity marketing, etc.; offline such as exhibitions, overseas activities.

Youpin Review:

With the saturation of the domestic market, "going out" has become a must for traditional Chinese manufacturing enterprises and brands. Traditional foreign trade enterprises from the product to the brand transformation is imminent. Brand overseas is not a quick fix, to do a good job of all-round planning and layout. It is in the context of this year's pandemic, the brand's response speed to consumer demand has become the key to success and the embodiment of the brand's ability to resist risk. It is recommended that the brand from a single point of operation to multi-point operation, focusing on diversified markets, and enhance the ability to resist risk. Brand capability and product capability are still the core competencies that sellers need to continuously exercise and improve, determining the long-term value of the brand. All of these determine whether Chinese brands can successfully open the "second curve" overseas.

Superior products have become the "new warping board" for local brands to go overseas

Online transformation, global expansion, branding and product upgrading are not easy. However, for cross-border e-commerce brands, the good news is that high-end products can provide the business environment, tools and help the maturity and perfection, greatly reducing the difficulty of the brand to go overseas.

As a new type of social cross-border e-commerce platform, Youpin Strong has broken the original e-commerce model, utilizing the three core functions of cross-border competition and drainage, social chat interception, and short-video live streaming backflow to occupy the Hong Kong market, with Hong Kong as the springboard for a three-stage jump to the far side, radiating the South Seas.

Youpin88 is its B2B business platform, providing one-stop enterprise "XaaS" services. It connects domestic high-quality enterprises and brands, solves the problems of enterprises in brand search, logistics and transportation, commodity docking, etc., lays the foundation for cross-border domestic commodities, and realizes efficient, fast and reliable one-stop services. To help China's "good products" to go to sea, to develop the global market in Hong Kong and the South China Sea, to export China's good products, to help enterprises to develop private transportation, so that enterprises can really realize global sales.

5g cross-border e-commerce platform of the three core functions are: cross-border e-commerce shopping function + short video live self-media function + social chat function system, to create a drainage closed back to the cash circulation system. Adopting the business model of one store, multi-country dual-platform operation, help domestic brands to get traffic at cheaper prices, increase the stickiness with customers and reduce the cost of communication. Help merchants strengthen brand recognition through self-media, provide a large amount of sticky traffic and high re-purchase rate, establish overseas brand IP private domain traffic pool, and obtain a large number of overseas accurate fans at low cost.

We have a team of more than 5,000 "network celebrity traffic partner", through policy support, platform subsidies, live short film, group leader commission, etc., to help the brand to increase the viscosity of the fans and citizens flow, to achieve the effect of rapid dissemination and expansion of the brand effect, so that the brand is easier to go to sea.

It is said that the many advantages of seizing the profits of high-quality products coincide with the branding trend of the whole industry. As a Chinese brand overseas "seesaw", seize the profits of high-quality products and many national brands to meet the cross-border e-commerce good times.