How to do short video operation

One, positioning and naming

Doing short video, the first thing to do is account positioning, what kind of idea is this? Here it is recommended that if it is a personal number to choose their own skills or hobbies to position; if it is a business is based on their own brand and market demand to position.

Let's take a corn:

You are a photography enthusiast, you can name xxx photography;

Specializing in the field of product operation, you can name xxx said product operation;

A company to do the knowledge of the pay, you can name xxx school.

Account positioning needs to grasp the two core, content output and cash path. From you just start to do you have to think well, each stage into what kind of effect, do not give up halfway.

Content output needs to find a point you are good at, such as your industry, and continue to produce content; it is recommended to do vertical segments, do content focus, and gradually build fan awareness of you. Content must have continuity, which is the key point to improve user stickiness, but also an important way to drive the increase of fans.

Cash path, mainly including paid knowledge, open live, e-commerce amateurs, training, paid community, traffic advertising and other types. For areas of specialization, the realization of the way to choose a good, the most important thing is to have fans, fans have no worry about the problem of cash.

Two, algorithm logic

Understanding the short video platform algorithm is an important part of doing short video operation, know yourself and know your enemy to win. Because the algorithmic logic of each platform is not the same, so the push mechanism presented is also very different.

The recommendation mechanism of Jitterbug is centralized, relying on big data models to make recommendations, focusing on more avant-garde content, updated instantly, and the main crowd is concentrated in the first and second tier cities; while the fast hand pays more attention to individual stickiness and user experience, and the main crowd is in the third and fourth tier cities.

Three, the recommended mechanism

1. forwarding

Recommended idea is to add some relevant WeChat groups, usually more active in these groups, nothing to share some content that matches the group, send red envelopes will also do; short video out of these share these groups, it's just like the water.

Or specialize in building a jitterbug interactive group, the group who sent a new content, go share with each other, ****winning thing is estimated that all members will be willing to share it.

2.Finish rate

Impatience, stress and lack of patience are the portrayal of the current year, watching short videos is to release pressure and find fun.

If a video is 15 seconds long, and the user slips away without finishing it, the system will think that the video is not very popular; so even if the 60-second video is now open, if the content is not attractive enough, it is recommended to shoot a 15-second video.

Selected material must be straight to the point, in the title to remind must be watched, highlights at the end of such words stated to attract users.

3. Comments / Likes

Comments and Likes is also an important recommendation mechanism to judge. Here you need to work from the title of the text, first of all, the title needs to guide users to comment, there are many ways, such as with the question and answer method, with the title of the controversy, voting title and so on.

Additionally the highlights of the comment section, you will find that often the comment section will be more exciting than the content of the video. So take the role of a god comment very seriously, it can push an ordinary piece of content to fire, and likewise the video's inner points and stems.

If in the case of comment less poor, they have to use the trumpet can be sent to the field, see how to use this trumpet to drive the comment area users.

4. Activity / number of fans

Here to say is that first of all your account every day to maintain a certain degree of activity, not necessarily every day to update the content, but keep logging in all right to brush look at the video, point of praise, or and other people powder each other, run to the popular video to comment, with the popular bgm, plus red WeChat and then into his fan group, can bring powder. High activity, high number of fans, the weight is naturally high.

5. Length of stay/stay track

When you see an interesting video, many people's habit is to click into your home page to turn, and even until the end of the flip.

This kind of action will also be recorded, and will add points. The account positioning mentioned above, must be vertical the same type of content, repeat, repeat, repeat, even if you just handwrite a quote every day with a pen, with a recent popular music, long-term persistence may also be fire.

There are also some accounts that do short storytelling videos or leave suspense in the video to guide users to watch the next video, which is also a way to increase the length of stay.

Four, content output

To ensure continuous content output is a very simple, but very difficult thing, especially to do shaking personal number, enterprise number is good that everyone works according to plan.

Continuous content output of the personal number is a process of overcoming laziness, this needs to be adhered to, so that it is important to do what you are good at, so that you will not feel boring and tedious.

Here's a look at what types of content are easier to attract fans?

1. stick to the hotspot

either seize the hotspot of the moment, such as the recent Porsche female drivers across the hotspot is particularly hot, you if you more publicize some of the positive social energy content is very easy to bring powder.

2. unique

This thing is to be different, put you into the pile of people at first glance can distinguish the kind of this type of either beauty to no friends, or ugly to the extreme.

And often look at the fact that will slowly ignore the looks, but will find other people's connotation and flash point.

3. Technical effects

Will be some technical work or not important, such as will ps, animation, photography, will be cut will be edited will be special effects, will be copywriting, will be some of these through a series of technical means of integration, to play a new height.

4. Playing the emotional card

More understanding of the physical and mental needs of young people today, either to touch the depths of the heart of the current people, most of the people outside the fight is hard and lonely, copywriting and music to touch the hearts of the people, to get to a certain point, perhaps you will bring you an unexpected harvest.