How do enterprises do a good job in media?

In terms of content, the news content that enterprises need is different from other articles. The key is to properly implant brand information into the article, so that readers will be interested and buy it when they see it. Therefore, we also call this kind of article [soft text]. Compared with traditional hard advertisements, soft articles are called soft articles because of the word "soft", which is like a needle hidden in cotton and invisible to the enemy.

First of all, when writing soft articles, doing the following two things will make soft articles read better.

1. Controls the number of words in the title and body of the soft text.

The title of soft text should be controlled between 16-20 words, because when readers open your article from the webpage, 16-20 words have the best impression.

However, the number of characters should be controlled as much as possible between 500- 1500 words. Too few words can not spread enough information, and too many words can easily lead to readers' reading fatigue. Unless it is a dry article like this, it can be expressed in enough space.

2. The subsection is clear and the subtitle is more eye-catching.

Just like this article, a large number of subheadings are quoted, which can supplement and explain the main heading.

Secondly, when writing soft articles, learning to use the following skills reasonably will make soft articles get better dissemination rate and click-through rate.

1. Know the value of your product.

Have a good understanding of the company's products before you officially start writing soft articles; Secondly, you need to know which groups are interested in your products; Do a good job of user portrait.

A good communication soft article, usually from the reader's point of view, has a unique opinion, which can make readers feel psychologically excited after reading it, thus establishing brand status and influence. Soft text does not need beautiful wording, the most important thing is to guide readers.

2. Rational use of social hotspots

The social hot spot is that many people pay attention to this matter, and the Baidu search index will be high, which can greatly increase the exposure of your article. This is one of the most commonly used and effective methods.

3. Soft implantation

Abrupt advertisements usually arouse users' disgust, so we can adopt the means of "settling for second best", such as showing advertisements in the form of telling stories or entertainment, so that readers can "subtly" accept them.

4. Product value

For example, what if you can't write a soft article? Use these methods to improve in minutes! "It belongs to the value of the product and presents the readers with the most practical benefits.

This kind of soft writing mainly spreads knowledge and experience. When you share your experience with them, you are actually giving readers knowledge for free to help them avoid detours and solve problems. When they feel useful, they will recommend you to their friends and colleagues. Just like so many "common sense" posts in a circle of friends, they are constantly forwarded.

The introduction is at the beginning or end of the text.

What are we doing soft writing for? There is only one purpose, in order to divert users to the company website or WeChat official account and other platforms.

Then when you do soft writing, you must know how to add guidance. Remember that this guidance should not be forcibly implanted, which will cause disgust. It will be better if it is added in the right position.

6. Add keywords to the article

The reason is that users search according to their own needs. For example, the soft text marketing platform is good, then the key word is soft text marketing. If news headlines start with soft marketing, the chances of finding you will be greatly improved.