What are the advantages and disadvantages of enterprise mini programs?

The advantages of the mini program are as follows:\x0d\\x0d\1. Customer acquisition\x0d\\x0d\In the mini program, there is a function called "Nearby Mini Program". This function allows companies to directly display within 5 kilometers of the surrounding area.

In front of WeChat users within a certain range, it solves the current embarrassment of having nowhere to advertise merchants.

In addition, the ranking of this function is calculated based on distance and has nothing to do with the store brand or scale. In other words, the closer the user is to you, the higher you will be ranked.

\x0d\\x0d\2. Fission\x0d\\x0d\Mini programs have the characteristics of easy dissemination. For example, they can be forwarded to friends and groups with one click.

For enterprises, if they have a mini program, they can use this feature of the mini program and cooperate with some marketing activities such as group buying and price bargaining to trigger users to forward and share, thereby achieving customer fission.

\x0d\\x0d\3. Display\x0d\\x0d\The mini program is run based on WeChat, and WeChat has 1 billion users, so it is a very good display platform for enterprises.

For enterprises, having a mini program is equivalent to getting a "window" for display on WeChat, a platform with 1 billion traffic.

\x0d\\x0d\4. Retention\x0d\\x0d\I believe that most companies hope that customers can make second and multiple purchases.

If you want customers to make second or multiple purchases, you must retain them.

And small programs can help companies do this job.

For enterprises, after having a mini program, they can develop a membership function in the mini program, and then add it to the membership system after customers consume, and then regularly launch some member-exclusive activities, which can often motivate customers

Probability of repurchase.

\x0d\\x0d\Disadvantages: \x0d\\x0d\1. It must be opened on the corresponding platform.

\x0d\2. The data package is limited and too much content and functions cannot be added.