Business Planning

Party A: Beijing Xiaomi Technology Co.

Party B: Nanjing Dongyang Co.

II. Customer Analysis

Advantages of Party A: high visibility of the company, the product sales boom

The phone is cost-effective, in the same configuration, the price is lower

The phone is highly configured, superior performance

Disadvantages: Xiaomi's implementation of network marketing, there is no physical store

The after-sales system is not perfect

The user experience Not as good as other phones with the same configuration

III. Negotiation Objectives

Peaceful Negotiation

Obtain 20xx units of Xiaomi Mi M1 mobile phones

The price of each unit does not exceed 1700 yuan deal

Party A delivery

Installment payment

IV. Timing

Beijing Xiaomi Technology Co., Ltd. has adopted a starvation marketing approach to sell MI, which has resulted in a large number of M1 hoarding. Its company has now launched a new generation of Xiaomi cell phone M2, so it is eager to sell MI

V. Time and place

Beijing Xiaomi Technology Co., Ltd. arrived at our company on June 2, 20xx, and started two days of negotiation on June 3 in our conference room, and the negotiation was finished on June 4, and the representatives of Beijing Xiaomi Technology Co., Ltd. were sent away on June 5, 20xx.

VI. Personnel composition

Lead negotiator: Yang Dong, Minister of Purchasing, responsible for major issues of decision-making

Member: Ye Jianfeng, Technical Advisor, responsible for cell phone technology issues

Member: Murong Xue, Legal Advisor, responsible for legal issues

Member: Wang Cheng, Minister of Finance, responsible for financial issues

VII. The main problem solving

Mobile phone transaction price After-sales service Transportation mode Payment mode Compensation for breach of contract

VIII. Negotiation procedures and tactical skills

Negotiation of the opening stage: the use of emotional communication strategy, the use of praise and humor to create a positive, friendly, warm atmosphere negotiation offer stage: take the verbal after the offer strategy, so that the party has a greater opportunity to counter-offer

Negotiation negotiation stage: the use of diminishing concessions, to grasp the bottom line strategy, the magnitude of the concessions gradually reduced to prevent the other party from attacking the conclusion of the negotiation. Prevent the other side from attacking the conclusion of the negotiations stage: clear final results, show the minutes of the meeting and the model contract, ask the other side to confirm, and determine the formal signing

IX. Literature used

The Chinese People's **** and the State Contract Law International Contract Law Convention on Contracts for the International Sale of Goods Economic Contract Law Model Contract Background information Information on the other side of the information technical, financial information

Note:

Contract Law, breach of contract

Article 107 One of the parties fails to fulfill the contractual obligations or travel obligations are not in accordance with the provisions, shall bear the responsibility to continue the trip, take remedial measures or compensate for losses and other breach of contract

10. Dispute Resolution

Negotiate for the continuation of the contract

Failure to do so will result in litigation and arbitration in court

XI. Alternatives

XII. Negotiation program description and annexes

XIII. Negotiation Costs and Budget

Negotiation Cost Budget: 100 RMB for printing information

100 RMB for telephone charges

20xx RMB for hospitality

Cost Budget for Subject: 1700×20xx=3400000 RMB

I. E-commerce Competition Background

Since entering the 21st century, following the rapid development of computer networks, communication skills, especially the Internet in the world's extensive use of e-commerce has become the company and the arrangement of a variety of business activities to carry out a variety of new skills means. It has not only changed our lives and work methods, but also brought about changes in the way of thinking and behavioral norms.

E-commerce as a new business method, it has impacted the traditional business methods, affecting the traditional business processes, but also makes it necessary to consider the company in all aspects of the operation of e-commerce in all accustomed to the needs of e-commerce. E-commerce is gradually becoming a part of our lives from a concept, as a modern college students, know, understand, learn, use e-commerce is very necessary.

In order to provide students with a channel to display, the Department of Economic Management will be held in xx 24th Science and Technology Civilization Art Festival period of the third e-commerce competition, through the competition so that students have a more comprehensive knowledge of e-commerce, and in the actual operation of learning, combined with a variety of professional knowledge, to stimulate the hobby of learning, and to improve the ability to practice in general.

The main idea of the e-commerce competition

The e-commerce competition is professional, inclusive, participatory, confrontational and entertaining, combining basic knowledge of e-commerce with the planning and operation of the online store, and providing students with a channel to show their full self, and through this to create a campus to learn and use e-commerce, and to make e-commerce really integrated into the students. The first time I saw this, I was able to see the whole world, and I was able to see the whole world, and I was able to see the whole world.

1, spread general knowledge, exchange of experience

The use of e-commerce is the future development trend of society, the university students should be the acceptance of this new thing, the competition is to pass the e-commerce knowledge in all the students, the exchange of e-commerce experience, and progress in the spread of e-commerce and the use of e-commerce.

2, combined with general knowledge, to improve the ability to

E-commerce contest is a generalized competition, which touches on computer knowledge, marketing, logistics and other knowledge, through the competition allows students to learn the general knowledge of the integration, to improve the theoretical connection between the practical and analytical analysis of the problem, to solve the problem of the ability.

3, cultivate team awareness

E-commerce competition is divided into individual competition and group competition, in which the group competition requests the participating members to cooperate with each other, give full play to their own strengths, and cooperate with each other to obtain the ultimate success. The company's main goal is to provide the best possible service to its customers, and to provide the best possible service to its customers in the future.

The E-Commerce Competition

The competition is based on the principle of fairness and equity, with the intention of spreading e-commerce knowledge, focusing on the progress of students' e-commerce ability to cultivate a sense of creativity, to develop ideas, and to display talent.

1, registration time: xx March 9 - March 18

2, registration address: teaching building b607

3, the competition time: e-commerce basic knowledge of the preliminary March 30, the final April 12

e-commerce online store planning contest April 7

4, the competition address: the first floor of the lecture hall

Fourth, e-commerce contest contest

The e-commerce contest consists of two parts of the e-commerce basic knowledge of the contest, e-commerce online store planning contest.

1, e-commerce basic knowledge contest

In order to improve the students on the e-commerce basic knowledge of the degree of grasp, the contest organizers will be half a month before the race on the participants in the training. The e-commerce basic knowledge contest is divided into preliminary and final two periods.

(1) preliminary

The primary method of the preliminary round for the written test, the participants in the rules of the time (45 minutes) to do the test paper, the highest results of the top 8 players into the final.

(2) final

The final eight players into the draw into two groups, the game. The content of the final is mainly: compulsory questions (12 single choice, 6 multiple choice), grab the answer (6 single choice, 6 multiple choice)

Hazardous questions (respectively, by the 10-point questions, 20-point questions, 30-point questions and 40-point questions of the four types of questions), additional questions (the final results together before enabling).

2. E-Commerce Usage Competition

Session 1: E-Commerce Online Shop Planning Competition

The E-Commerce Online Shop Planning Competition is a team competition, with each team consisting of three members. Each team member will cooperate with each other, create a PowerPoint together, and explain on the spot with a time limit of 5 minutes. The primary planning content is:

Online store beautiful: contestants should be detailed in that kind of network channel request to create the store, detailed introduction of the store's shopping mall positioning, the store's planning concept, the store's product selection as well as the store's characteristics and marketing methods.

Online store usability: It is envisioned that when the online store is in normal operation, how to deal with logistics, payment, sales and after-sales service, how to improve the image and popularity of the online store in the minds of consumers, and how to improve the sales volume of the online store.

Session 2: "E-Commerce in My Eyes"

The target participants are students who have experience in online shopping. Participating members can present their own experiences and feelings in online shopping, their experiences and experiences, as well as tips on online shopping in an oral presentation.

The content of the contest is: how to efficiently carry out online shopping, how to reduce the risk, how to bargain with the seller, how to improve the quality of the product, how to choose the appropriate payment method, how to choose the seller with a high credit rating, how to reduce the cost of logistics, how to find the product there are quality problems or other problems, how to return, how to ensure that the rights and interests of the self. On the content of the above can be selected from several aspects of the request to explain the understanding, have their own *** with the same insights, is their own personal experience, the time for 3 minutes.

V. Prizes

The competition questions by the organizing committee of the professional teacher team, the competition evaluation committee to assess the award. The results of the competition and the status of the award are released on the competition website.

E-commerce basic knowledge contest set: 1 first prize, 2 second prize, 3 third prize, 2 excellent award; e-commerce competence contest respectively set the first prize 1 group, second prize 2 groups, third prize 3 groups, excellent award 2 groups.

Planning: Department of Economic Management Youth League Branch Wrap-up

February 25, 20XX

Activities:

New proposition of university students' entrepreneurship, easy to open online store seminar

Activity time:

Specific to be determined (1x month x, 20xx)

Organized by:

I. Activity Background:

College student entrepreneurship is mainly composed of college students and college graduates, in recent years, college student entrepreneurship is more and more attention by the society, because college students belong to the high-level knowledge of the crowd, and after many years of education and carrying all the expectations of the society, in the social and economic prosperity and development at the same time, college student entrepreneurship has become a college student employment outside the In the prosperous development of social economy, college students' entrepreneurship has also become an emerging phenomenon besides college students' employment. College students are often full of hope for the future, they have young blood, vigor, and the spirit of "fearlessness of the newborn calf", which are the qualities that an entrepreneur should have. Living in the network era, "to the network to benefit" is no longer just a slogan. The network is the biggest revolution in the 21st century, the network economy is coming like a mountain. A group of young people with wisdom and courage, just a few years to complete the butterfly from civilians to billionaires, such as sohu's Zhang Chaoyang, Baidu's Robin Li, Alibaba's Jack Ma and so on. Nowadays, many college students began to open a store online. Online store gradually become fashionable, happy, some more than office workers earn more money, not only to relieve their own economic pressure, the process of operating must also be able to learn a lot of knowledge. However, due to the lack of social experience of college students, often blindly optimistic, without adequate psychological preparation, and eager to get ahead of the game, lack of market awareness and lack of business management experience, is an important factor affecting the success of college students to start their own business.

Second, the purpose of the activity:

Let everyone understand what is a college student entrepreneurship, what qualities must have. To have a certain understanding of e-commerce, know how to open a small store on the Internet.

Third, the activities of the introduction:

E-commerce Association plans to hold a large-scale seminar in 20xx 1x month x around, and with the help of this publicity on how college students entrepreneurship, e-commerce (online store) is a concept.

Fourth, the activities of the location and responsible person:

Publicity activities Location:

North and South College teaching building, the entrance to the South College

Responsible person:

E-commerce Association of the Department of Publicity

Fifth, the activities of the pre-preparation

1. application for the activities;

2. design of the publicity board

3. Design and copy of posters and flyers

4. 51 groups on campus to actively publicize online;

5. vigorously carry out the internal publicity of the College so that more people understand e-commerce.

Note:

Publicity plan (◎ for the basic publicity items, □ for compensation)

◎ Banner hanging in the aisles of the teaching building and apartment aisle hanging for a week to the end of the publicity activities at a glance, the duration of a long time sponsors in the name of the private sector can not be applied to the banners hanging

◎ Poster publicity in the whole school of the bulletin boards put up a large-scale posters, the content of passionate, energetic, fresh and high quality. The content of the large posters posted on the bulletin boards throughout the school, the content of the passion, vigor, without losing the freshness and elegance, in order to ensure that the publicity of the relevant activities in the case, can reflect the interests of the sponsors. One week before the event, the posters will be pasted twice on the bulletin boards of the west campus of ** College and the bulletin boards of the student apartments. Place on the campus and outside of the more populated roads, and dormitory areas where there is a large flow of people suggest that sponsors participate in the design of posters flyers

◎ flyers distributed in each dormitory building of each dormitory

◎ display boards in the promotional activities three days before the exhibition boards

□ on-site introduction to the three days before the event show publicity effect is good, vivid

VI. Merchant Compensation Plan (With the increase of publicity items, the cost of publicity has increased)

□ naming rights The event can be named by the sponsor. (Agreeable)

□ Flyer Publicity The sponsor will appear as a sponsor on the flyer or distribute the sponsor's flyer at the same time. (can be agreed)

◎ brochure publicity If the sponsor has a new brochure can help to distribute by the merchants to provide their own (to be developed)

◎ poster publicity Posters on the business to appear as a sponsor, and can be printed on the logo of the sponsoring organization (can be the business of their own design)

◎ display board publicity The display board can be affixed with a part of the sponsors of their own 1-2 posters.

◎ publicity boards publicity, sponsors of the flyers and posters in the school and apartments posted on the publicity boards

◎ banner publicity, in the apartments and school aisles can be hung with the characteristics of the business of the banner can not be too commercial

□ on-site show can be introduced to the sponsors on-site, need to be provided by the merchants of some of the objects and information

□ consulting point

□ the first two days before the event and the day of the event. Two days before and on the day of the publicity event, you can set up a point to accept students' inquiries, so as to introduce your sponsors. (Agreed)

□ Questionnaire Survey The day of the event can be conducted in the consulting office questionnaire survey

VII, the budget

E-commerce Association of the Department of Finance budget (Agreed)

VIII, the seminar to carry out the content:

1, the host to announce the opening ceremony.

2, the opening speech

3, the introduction of "new ideas for student entrepreneurship, easy to open the online store seminar" series of activities and specific processes.

4, the audience question.

6, the host announced "new ideas for student entrepreneurship, easy to open online store lecture" officially ended.

Nine, the activities should pay attention to the issues and details:

First, if the activity is organized, planning first. Planning is the pulse of the activity, a good planning is the premise of success.

Second, get support. Get the recognition and support of the leadership, is a very necessary thing;

Third, the organization task force, the allocation of personnel responsibilities. Rights and responsibilities accordingly, everyone should understand their own responsibilities very well. Note that the distribution of tasks to the human unit, and can not say that something "a few of you do", so that this thing is basically not good. There are several directions:

Command center, outreach sponsorship group, on-site working group, publicity and media group, on-site order, etiquette reception group, emergency personnel. Print out the list of authority and responsibility, so that everyone can see clearly. And, meet once a day, report progress in a timely manner, in order to deal with a variety of information;

Fourth, sponsorship or other funding to find sponsors, and they have tough negotiations, and finally get the two sides can recognize the agreement, which is the need for the event. With funding, everything is fine;

v. Combine resources. There are a lot of props and items you need to find as soon as possible. It's like an rpg game, you need to know how to get resources and combine them.

Sixth, publicity. It's the job of ads, posters, or other media to whet the appetite of the participants.

seven, there must be a command center on site, responsible for timely scheduling;

eight, to carry out the process, there should be at least one way for all staff to communicate. For example, cell phone texting, notes or hand signals.

IX, a special reminder, those who lead the applause, childcare, create the atmosphere of the staff to be specially arranged. Want to do a good activity this is a must.

ten, seriously to participate in the activities of senior figures sent away, do not lose any etiquette, remember to pay tribute to those who work hard but obscure personnel! They are the real makers of your glory. And of course, appreciate your own success.

Business Planning Part 5

According to the current situation of the hotel, first of all, set up a "market as the guide, to sales as the leading" idea; in order to better carry out the sales work, the development of marketing programs, marketing plans, and in the work of the gradual implementation.

Chapter 1: Goals and Tasks

First, the guest room target task: ten thousand yuan / year.

Second, catering target task: 10,000 yuan / year.

Third, the start and end time: from a certain year, a certain month - a certain year, a certain month.

Chapter 2 Situation Analysis

First, the market situation

1, the city's hotel rooms in 20xx more than 10,000, it is expected that this year there will be an increase of 1 ~ 2 hotels opened one after another.

2, the competitive situation will be quite fierce, "too much gruel" phenomenon will not have a significant improvement, cut price competition will continue.

3, this year and the store competes with the team market hotels:

4, and the store competes with the casual market:

5, forecast: new hotels opened one after another team competition is even more intense; casual market is still balanced; conference market has great potential.

Second, the competitive advantages and disadvantages

1, three-star hotel location.

2, the old three-star hotels with high visibility, room variety.

3, catering, conference facilities.

4, surrounded by high-star hotels, facilities and equipment, although renovated, but compared with the surrounding hotels still have a gap.

Chapter III Market Positioning

As the city's mid-range tourism and business hotels, give full play to the advantages of the hotel's geographic location, catering, meeting facilities, targeting the middle level consumer groups: (1) domestic standard team. (2) Overseas traveling team. (3) Mid-range business travelers. (4) Various types of meetings.

First, the source market is divided into:

(1) team ------- travel agencies in the province and off-island travel agencies (Beijing, Shanghai, Guangdong, Southeast Asia, Japan, South Korea, etc.)

(2) casual ------- first Haikou and the surrounding areas, and then off-island Beijing, Shanghai, Guangzhou and other major cities of the business company.

(3) meetings ------- government departments, enterprises in Qiong, institutions and business companies on and off the island

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