Model essay on the planning scheme of the company's product promotion activities (three articles)

Chapter one: the planning scheme of enterprise marketing activities

Model essay on the company's activity planning scheme

1 Overview of marketing planning

1. 1 Main contents of enterprise marketing plan

1. 1. 1 Determining the target is the key.

For enterprises, only when the goals are clear can they have the motivation to sprint and make strategic plans according to scientific goals. Therefore, establishing correct marketing objectives is the primary task of enterprise marketing planning. Generally speaking, the marketing objectives of an enterprise include the following aspects:

◆ Market target;

◆ Development goals;

◆ Interest target;

◆ Service marketing objectives.

The marketing objectives of enterprises are very extensive, and it is not easy to determine the marketing objectives of enterprises in a specific period in the market. Enterprises to determine marketing objectives can generally be divided into the following three steps.

1.1.1.1Analyze the marketing background of the enterprise.

Analyze the marketing background of the enterprise, find marketing opportunities through detailed analysis, and make feasible marketing objectives. In general, the steps of marketing background analysis mainly include:

◆ Collect environmental information of enterprises;

◆ Predict the changing trend of the environment;

◆ Analyze the environmental opportunities of enterprises;

◆ Summarize and establish marketing objectives.

1. 1. 1.2 The most important problems to be solved in establishing an enterprise.

When establishing enterprise marketing objectives, we should pay attention to pertinence and practical principles. There are many goals that enterprises need to establish in the market. We should grasp the main contradictions and solve the problems that enterprises need to solve most.

1. 1. 1.3 to establish marketing objectives, we should also consider the existing business strength of the enterprise.

We should set goals according to the business strength and actual situation of the enterprise, and don't aim too high or be timid.

1. 1.2 marketing positioning is the core.

Marketing positioning is to take advantage of any favorable opportunity in the market, choose the right products and markets, control and expand, and strive for greater market share.

Marketing positioning is usually divided into market positioning and product positioning according to the level of demand.

1. 1.2. 1 market positioning

When planning market positioning, enterprises should look for market gaps from different angles in order to obtain better market share. As far as logistics enterprises are concerned, there will always be a gap in service market, price gap, service quality and customer psychology. Only in this way can we create a strong product image and win the trust of customers.

1. 1.2.2 product positioning

After establishing market positioning, another goal of marketing planning is to determine the products entering the market, that is, how to position products and services. We can use the quality and connotation of products and services to consolidate the position of our services in the hearts of customers.

1. 1.3 marketing mix is the guarantee.

Marketing mix is an important activity in marketing planning. Even if the target set by the enterprise is scientific, the selected market has great potential, and the determined service is good, if the marketing mix of the logistics enterprise is unscientific, customers will not be able to know and understand the products they provide well, and the market response will be very cold.

Broadly speaking, marketing mix includes product, pricing, promotion, brand and so on. Only by doing a good job in marketing mix as a whole can we improve the performance of enterprises.

1.2 How to carry out effective marketing planning

To carry out effective marketing planning, we must pay attention to the following points.

(1) A planner should have comprehensive planning skills and knowledge, such as the ability to collect, analyze and process information and imagination.

(2) Standardize the planning procedures and improve the overall planning power of enterprises. This requires enterprises to formulate the general principles and principles of the plan in clear words and train the planners.

(3) Enterprises should strive for the standardization of sales force, that is, SFA (Sales Force Automation), and establish a system and framework to automatically strengthen the sales ability of enterprises. This requires enterprises to establish information systems and effectively implement computer management. The implementation of SFA is convenient for planners to collect comprehensive information needed by planning through enterprise information system, thus improving the persuasiveness of planning.

(4) The enterprise should establish an effective incentive mechanism to ensure that every employee can continuously improve his/her ability from the organization, so as to ensure the effective implementation of the plan.

1.3 Marketing Planning Department Settings

1.3. 1 Functions of Marketing Planning Department

1.3. 1. 1 Market strategy formulation and implementation supervision

An important task of the marketing planning department is to provide various schemes for the development of marketing work, such as marketing strategic planning, enterprise annual marketing planning, product listing plan, special promotion plan, regional entry plan, sales management manual, etc. And establish the logical chain of goal planning.

1.3. 1.2 market information collection, collation and analysis

Accurate and sufficient information is the basic guarantee for scientific decision-making. In the marketing system of an enterprise, the marketing planning department should fully cooperate with the marketing department and the sales department to establish a complete and unobstructed information feedback system.

For example, it is clearly stipulated in the marketing manual that the sales staff's marketing log and the market information of special investigation are reviewed and summarized by the regional director and then summarized to the marketing manager, who will review and put on record and then transfer them to the planning department. In addition, the planning department should often conduct special research, provide various market research programs for the marketing department, and form the source of the planning logic chain.

1.3. 1.3 Design and production of marketing props

The planning department designs and produces props such as copywriting, newspapers, CF films, posters and banners needed for advertising activities, prepares standard copywriting and field supplies needed for special public relations activities, and presents, leaflets and POP supplies needed for promotional activities.

1.3. 1.4 is responsible for the overall control of the company's project plan.

Including organizing, participating in and guiding the formulation of the planning scheme, examining and approving the media activity scheme, completing the overall planning creativity, design and submission of the company's marketing promotion project, guiding the project planning and design, and cooperating with the daily promotion and publicity work.

1.3. 1.5 brand promotion and cultural management

Responsible for brand promotion, establish and develop corporate culture, product culture, market culture and management culture.

1.3. 1.6 project implementation and organization and coordination

Responsible for formulating and improving the overall marketing plan and specific implementation plan of various products of the company, and completing the development, liaison and coordination of relevant organizations in product marketing planning.

Improve business processes

Improve the business process of departmental planning work, and do a good job in business division and daily supervision and implementation.

1.3.2 Responsibilities of Marketing Planners

1.3.2. 1 marketing performance target setting

For example, the income growth rate of the main business in that year and the development of new markets.

1.3.2.2 Formulate effective strategies to improve service quality.

We should strive to improve existing services on the basis of existing services. For example, companies that provide parcel services should strive to improve the speed of existing parcel services and provide better services to customers. Specific responsibilities are as follows:

◆ Formulate the quality of products and services;

◆ Draw up the listing plan of new products and services;

◆ Measure the short-term and medium-and long-term market demand and master the most suitable inventory;

◆ ABC analysis and classified management of customers;

◆ Planning advertising strategy;

◆ Sales forecast;

◆ Formulate strategies to improve the company's popularity.

1.3.3 personnel requirements of marketing planning department

1.3.3. 1 Requirements for ordinary employees

(1) has a rich imagination.

Planning is a highly cognitive ideological activity, which requires planners to give full play to their subjective initiative, think boldly and solicit ideas, creativity, opinions and dreams while mastering cognitive laws. Therefore, diligent thinking, good at thinking and rich inner world are the qualities that planners must possess.

(2) Good tolerance and innovative ability.

Tolerance is the embodiment of the planner's broad mind, and it is also the basis of planning thought. Innovation ability is a planning skill based on tolerance. Planners must absorb the essence of all kinds of ideas and knowledge at the same time, and become a continuous source of planning materials.

(3) Must have the ability to grasp the details

Planners need not only the wisdom of major policies, but also the most meticulous thinking. Haier has a famous management concept, "It's really not easy to do the simplest thing; It's really not easy to do the simplest thing ",which clarifies the truth of attaching importance to details and grasping details.

(4) Communicate with the supervisor and report the work progress in time.

Marketing planning is a soft art, and most of its achievements and functions can't be seen in a short time. In order to make a good plan, we must communicate with the general manager or the manager in charge.

On the one hand, keep abreast of the thinking of the general manager or the manager in charge and correct his own thinking; On the other hand, report your work in time to let the general manager or the manager in charge know what you are doing. Planning can be divided into big planning and small planning from the extension. You have to understand how far you want to do this job. Planning is endless. You can make it a public department of the company, or just a subordinate department of the sales company.

(5) Understand the market

Planning is the representative of enterprise brand image and the sublimation of actual marketing work. On the one hand, you can keep your planning ideas from going astray, on the other hand, you can get a lot of inspiration in the process of communicating with regional managers, salesmen and distributors.

1.3.3.2 Requirements of Marketing Planning Director

(1) has sensitive market insight.

The supervisor should be able to find the changes in consumer demand, the abnormal behavior of dealers, the display trend of terminals and the market actions of competitors from some clues in time, and make correct judgments in time.

(2) word processing ability

The word processing ability of the planning supervisor mainly includes:

◆ Writing of planning scheme;

◆ Draft market report;

◆ Drafting of meeting documents and minutes;

◆ Summary and refinement of market experience;

◆ Write articles for internal publications of enterprises;

◆ Drafting and editing of public relations soft articles;

◆ Design and write the print advertisement of POP Audit Advertising Company.

(3) communication and expression skills

The communication and expression ability of planning supervisor is mainly reflected in internal and external communication. Internal communication can be divided into upper and lower categories. External communication can be divided into communication with advertising partners and the public.

Communication with superiors is to clearly reflect the actual market problems and gain the understanding and support of superiors for market work (especially resource investment plan).

Communication with subordinates is to help sales staff understand the company's thinking and planning layout, and persuade sales staff not to blindly ask for resources.

Communication with advertising companies means that the two sides formulate media plans and promotion plans through consultation.

Communicating with the public is actually promoting the company image to the media and society at the company level, which requires certain public relations skills.

(4) Activity organization ability

With the promotion of in-depth marketing, planning directors, especially regional marketing directors, must face a lot of promotion activities and the organization of third-and fourth-tier markets. Specifically, it includes planning, organization, coordination and control.

(5) Actual sales ability

Planners should know how to sell, and it is best to have done sales. The actual sales ability is mainly manifested in familiarity with the market and consumption environment, distribution channels and networks, the sales laws of various products of our company and competitors, and the rhythm and laws of mutual cooperation between market and sales.

(6) Compressive capacity

Anti-pressure ability is an inherent ability that a planning director must have. The pressure of planning director mainly comes from the following aspects:

◆ The pressure of limited resources investment;

◆ Pressure of working intensity;

◆ The pressure of media to urge accounts;

◆ Pressure of consumer complaints;

◆ Pressure from competitors;

◆ The pressure of industrial and commercial departments on advertising supervision.

2. 1 marketing planning procedure

The whole process of marketing planning is divided into three stages and seven steps. It is divided into three stages, namely, the pre-preparation stage of marketing planning, the mid-term project stage of marketing planning and the post-adjustment stage of marketing planning. The seven steps belong to these three stages.

2. 1. 1 marketing planning preparation

2. 1. 1. 1 data collection and analysis

Marketing planning should first collect, sort out and analyze the first-hand and second-hand information of enterprises. First-hand information includes direct perceptual information obtained through market research (observation, questionnaire, discussion, interview, etc.). ); Second-hand information is obtained by consulting the chronology of major events, leaders' speeches, newspapers and magazines, financial statements, statistical data, business plans and other written materials.

The principle of sorting out and analyzing data is to get rid of the rough and the fine, and to get rid of the false and keep the true. Only by sorting out the clues and grasping the backbone can we clearly understand the development trend of enterprises and facilitate planning and forecasting.

2. 1. 1.2 Create momentum and publicize.

Marketing planning needs to create momentum and expand publicity according to the requirements of the planning object, so that employees can understand the purpose, significance, content and operation mode of marketing planning in order to cooperate with the action. There are many ways to create momentum and publicity, including leadership mobilization, expert lectures, media publicity, and various public welfare activities and recreational activities.

Whether the pre-preparation of marketing planning is sufficient or not determines the quality of marketing planning scheme and the smooth marketing planning process.

2. 1.2 Mid-term project of marketing planning

2. 1.2. 1 scheme design

(1) Scheme design is the substantive procedure of marketing planning, and the principles to be grasped in scheme design are as follows:

◆ Accurate and vivid;

◆ Unique and extraordinary;

◆ Strong pertinence and practicality;

Do sth unconventional or unorthodox.

(2) The specific contents of the scheme design mainly include the following aspects:

◆ Conceptual design;

◆ Target selection and the way to enter the market design;

◆ Phased strategic design of enterprise growth;

◆ Market expansion scheme design;

◆ Marketing strategy combination design;

◆ Product update and product strategy design;

◆ Publicity and design of enterprises and products;

◆ Corporate public welfare behavior design.

2. 1.2.2 cost budget

According to the theme of marketing planning and the size of the plan, determine the cost of completing the implementation of the planned task and the cost of planning the plan itself. On the basis of budgeting the cost of each project separately, calculate and arrange the summary cost as a whole. The cost budget should be carefully calculated in the spirit of seeking truth from facts, and should not be wasted or abused without restraint.

2. 1.2.3 Scheme communication

Scheme communication is a procedure, not limited to one time. If it is difficult to reach an understanding or form the best scheme, we should communicate repeatedly until an understanding is reached and the best scheme is sought.

Scheme communication is first of all the communication between planners and managers. Through communication, we can further understand the intention of the top decision-maker, and reflect the idea, thought and style of the decision-maker most accurately and concretely. The process of communication is both a process of integration and a process of implementation.

Scheme communication is also a process for planners and managers to run in and verify the actual situation of enterprises and marketing theory. Make enterprise behavior more suitable for theoretical norms through scheme communication.

2. 1.3 After the adjustment of the marketing plan,

2. 1.3. 1 scheme adjustment

Scheme adjustment is to adjust and modify some of its objectives, measures and strategies after the marketing planning scheme is basically formed, and then solicit opinions from many parties.

2. 1.3.2 feedback control

After the scheme is implemented, it must be evaluated and appraised by the third-party experts or implementers organized by the entrusting party. Evaluation can design a series of evaluation indicators, comprehensively evaluate and identify the feasibility of design, expression and implementation and the bearing capacity of enterprises, and stick to implementation once approved. If there are objections or doubts about the feasibility of the scheme, both parties should sit down and study it carefully, and put forward suggestions for modification or correction before putting it into practice.

2.2 Marketing planning copywriting

2.2. Basic structure of1copy

Marketing planning copy, also known as marketing planning book, is the text carrier about marketing activities and their action plans. It has made careful arrangements for enterprise marketing behavior in advance.

2.2. 1. 1 planning basis

This part mainly analyzes the marketing background and market environment of the enterprise. Generally includes the following aspects:

(1) Macro-environmental analysis, including policy and legal factors, economic factors, technical factors, social and cultural factors, etc.

(2) Micro-environment analysis, including competitor's marketing strategy and current situation analysis, internal advantages and disadvantages analysis, etc.

(3) General situation analysis of the enterprise, including the historical situation, actual living conditions and future development ideas of the enterprise;

(4) Analysis of survey materials, including the survey of enterprise's target market demand behavior, buyer's purchasing power, purchase behavior, enterprise's adaptation to market demand, enterprise's influence, popularity and satisfaction.

The basic requirements of marketing planning copywriting are: accurate analysis and thick materials. The handling of original materials must be practical and realistic, and it is not allowed to fabricate, exaggerate or reduce them at will. At the same time, the selected materials should be sufficient to provide sufficient and necessary conditions for the formation of the action plan. Depending on the planning content.

2.2. 1.2 action plan

This part mainly designs the scope, objectives, strategies, tactics, steps, implementation procedures and arrangements of enterprise marketing activities. It mainly includes two aspects:

(1) How to determine the target market, including market segmentation, market positioning (including product market positioning and enterprise market positioning), target market selection and determination, etc.

(2) How to occupy the target market, including product strategy (new product development, product improvement, brand packaging and other strategies), price strategy (price setting and price change strategy), channel strategy (distribution channel selection) and promotion strategy (commercial advertising, personnel promotion, business promotion, public relations activities and other strategies).

The requirements of marketing planning copywriting action plan are: clear pertinence, strong sense of innovation and practicality.

2.2.2 Writing of marketing planning copy

Marketing planning copy is a written report form of marketing planning. Marketing planning copy should be standardized, distinct and specific in form, with visualization and operability. The length of the copy should be consistent with the complexity of the planning content, the form of the copy should be illustrated, the language of the copy should be concise, smooth and vivid, and the structure of the copy should be rigorous, perfect, progressive, interlocking and mutually caring. In addition, the writing of marketing planning copy also needs to pay special attention to the following issues.

2.2.2. 1 determine the title

The requirements for the topic are: novel, exciting and eye-catching. The title has the function of revealing the central idea of the planning case, attracting people's attention and producing strong appeal and appeal. The title should be novel, eye-catching and closely related to the theme. A good plan can't be separated from a good title, such as Longteng Plan, Feng Ming Plan, Tiger Leaping Plan and General Construction Plan.

2.2.2.2 gave an overview of the enterprise.

The statement of enterprise profile should be concise and to the point. A brief introduction to an enterprise generally includes its industry nature, ownership nature, scale, characteristics, founding history, operating characteristics, leading products, technical strength and industry status. These briefings should be based on the content of the planning case to determine which aspects should be emphasized.

For example, the planning of the overall image of the enterprise should emphasize the image of the enterprise in the past and imagine what kind of image the enterprise wants to create. For example, the planning to save enterprise marketing shrinkage should highlight the brilliant achievements in the history of enterprise management and the internal and external reasons for marketing frustration.

2.2.2.3 clarified the time limit for applying for planning.

The applicable time limit of planning cases varies according to the product and marketing planning objectives. Generally speaking, the time limit of fashion products and seasonal products is shorter, and the time limit of high-grade products with strong science and technology is longer. The short time limit is 1 year or 3 to 6 months, and the long time limit is 3 to 5 years. According to this, they are called short-term planning and long-term planning respectively.

2.2.2.4 conducts SWOT analysis on enterprises.

The analysis of strengths, weaknesses, opportunities and threats of enterprises can be based on SWOT theory.

Chapter 2: Company15th Anniversary Celebration Planning Scheme

I. Planning background:

The anniversary of 1 and 15 is a milestone in the development of an enterprise. It is timely to review the history and look forward to the future. And take this opportunity to thank all the customers, all the staff and all the people who supported Nanjing Horticulture to hold this celebration.

2. Purpose of the activity: As a horticultural company, we will use the celebration of15th anniversary to enhance corporate visibility, vigorously build corporate and brand image and reputation, and show a good corporate image to partners and the public. It is a rare opportunity to strengthen the cohesion of the company team.

Second, the theme of the event:

Since its opening, Nanjing Horticulture Co., Ltd., under the correct leadership of the leading group and the joint efforts of all colleagues in the company, has made remarkable achievements in the research and development and sales of new varieties in the past 15 years, and opened a branch in Jiangxi. No matter the production, management, sales and promotion of new varieties, or the corporate image, it has been recognized by Nanchang citizens and peers, and has achieved a proud business position. The business philosophy has been fully developed and won the hearts of the people.

On the occasion of the opening anniversary of Nanjing Head Office, Jiangxi Nanchang Branch held a grand anniversary celebration for him with excitement and confidence, and took advantage of the business opportunities brought by the anniversary celebration to expand our unlimited commercial market and create gratifying sales performance.

3. Organizer: Nanjing Horticultural Company Nanchang Branch, Jiangxi Province

Organizer: Nanjing Horticultural Company

Fourth, the preparation plan for the anniversary:

There are many factors to consider when planning a successful public relations activity. The planning and implementation of our company 15 anniversary celebration are as follows:

1, innovation

Only innovative activities can have good results. When we conceived the company 15 anniversary celebration, we designed a general framework: from the time when all employees visited all customers of the company, fireworks were set off in the company square at night to thank all citizens.

2. Timing

Timing often affects the effect of activities. If the timing is not good, the activity will not achieve the expected effect. If the right time is seized, this activity will be very powerful. We set the activity time at 65438+1October 20th. Because 65438+10.20 is the anniversary of the establishment of the company, if this celebration is successful, it will not only improve morale, establish a good impression on the company, but also deepen the public's good impression on the company and its products, and they will gradually regard 65438+/kloc-0.0 as a special day.

Step 3: Location

It is easier to locate indoor activities. "It is more difficult to determine the location of outdoor activities. There are many aspects to be considered in determining the location of outdoor activities, such as traffic, safety, appreciation, on-site facilities, the ratio of people to on-site space, meteorology, communication, electricity and so on. Lighting and so on. After several site selections, the park near the company was finally determined. The park is located on a busy street, which can attract the public to watch the sunset.

4. Content

Activity is a means to make the public accept the intention contained in the activity. In this way, it is necessary to carefully design the content of the activity, so that the activity fully contains the design intention and is easily accepted by the public. The content of the activity is designed as follows:

A, 65438+1October 18 and 19, the company formed more than 80 pairs of visiting groups to visit customers respectively, solicit their opinions, and thank them for their strong support to our business.

B, 65438+1On the morning of October 20th, four advertising vehicles were dispatched to express condolences to the Urban Construction Bureau, the traffic police and the government commission bureau, thanking them for their long-term support to the company and their contributions to urban greening and transportation;

C.65438 On the afternoon of120, new varieties were displayed in 20 points in the city, and thank-you letters were issued to consumers to thank them for their love for the company.

D on the evening of October 20th, 65438/kloc-0, a celebration was held: I grew up with the enterprise. Essays were issued for employees, and an award ceremony was held for outstanding employees and customers. After the party, people set off fireworks and firecrackers to have fun with the whole city.

5. Media

The role of the media must be taken into account when holding large-scale activities, and the influence of the activities can be expanded through the media. The key to using the media is to find a good news opening for the event, that is, when writing a press release, you should look at the problem from the reporter's point of view. The media work of 15 anniversary celebration is as follows:

First, find a good news headline:

B, make full use of advertisements; On October 8th, 65438/KLOC-0, I published a full-page congratulatory advertisement in local newspapers, and wrote what I wanted to say to consumers on it, trying to appear as a cultural image.

C. Carefully organize activities:1October 8 10, where all the staff hung the ribbon of "Nanjing Horticulture Co., Ltd. sends holiday greetings to the people of the whole city" to visit customers and consumers;

Use various media means. Except1October 8 10. In addition to newspaper advertisements and previous newspaper news, we also invited local radio and TV stations to conduct live interviews to publicize our activities and the company's achievements.

The arrangement of verb (verb's abbreviation) anniversary activities

1. Thank customers.

Time: 65438+1October 18- 19 pm

Participating departments: R&D Department, Business Department, Sales Department, Administration Department and Finance Department, in pairs. Form a visiting team

Visitors: customers of all companies, urban construction bureau and government departments in the city.

Task: thank customers, collect opinions, and carry them with you: ribbons, thank-you letters, and visit registration forms. Class A and B customers will send some flower care and planting manual training books. Interview requirements: uniform clothing ribbons, initiative and enthusiasm, modesty and courtesy, heartfelt thanks, moving people with emotion, listening to opinions with an open mind and carefully recording.

2. Potting activities

First, set the gift:

Time: 65438+1October 2 1, 13: 00- 15: 00 pm.

Drinking place: 4 people at 20 spots in the downtown area, only 130 pots are delivered, while stocks last.

B, door-to-door: mainly to send flowers to some government departments, urban construction bureau and parks.

Today is my birthday. Send a cake to celebrate my birthday.

Activity time:15:10-17: 00.

Venue: Company Gate

Activity content:

Item A: Anyone 15 years old, born on October 20th, 65438/kloc-0, can get a 6-inch birthday cake in XX bakery with the birth certificate (limited to 30, while stock lasts).

Item B: Any customer born on October 20th, 65438/KLOC-0 can get a 500g cake in XX Bakery with ID card or birth certificate (limited to 200 copies while stocks last).

Item C: Customers born on June 20th, 65438 will also get a beautiful birthday card.

Activity organization:

1. The investment promotion department of the joint venture company is responsible for the implementation and supervision of cake giving.

2. The purchasing department is responsible for the implementation of birthday cards.

The planning department is responsible for the arrangement, implementation and publicity of the whole activity.

3, anniversary celebration:

Time: 65438+1the evening of October 20th 18: 00-22: 20.

Venue: Company Square

Content: Speech, award ceremony, buffet, free dance, fireworks.

Specific work flow and arrangement:

get ready

A, to conduct a comprehensive cleaning of the venue, there is no sundry within the scope of the ceremony.

Decorate the ceremony table, and install the ceremony table and audio equipment in place.

C, the security department sent 20 guards to guard the scene. The military band is in place, and all the hydrogen balloons and firecrackers are in place to cooperate with the celebration ceremony.

17: 00- 17: 55 The band began to play, and all the people attending the ceremony were in place and lined up.

The party officially started at 18: 00.

Moderator: Vice President of the Company

18: 00-18:10 President's speech

18:10-18: 20 Chairman's speech

18: 20- 18: 45 Announce the top ten customers and employees and issue honorary certificates.

18: 45- 19: I grew up with the company as an "employee award-winning speech contest"

Award setting:

Grand Prize: A gift from 200 yuan.

First prize:1A gift from 80 yuan.

Second prize: 150 yuan as a gift for two people.

Third prize: 100 yuan, one gift and two prizes.

19:10-19: 40 buffet begins.

19: 40-2 1: 00 free dance

All guests, leaders and employees can attend, and at will, everyone can have a hard carnival at this dance, and everyone can interact together to improve cohesion and centripetal force. )

Fireworks will be set off at 2 1: 00-2 1: 40 (thanks to the people of the whole city)

2 1: 40-22: 00 Announce the winners of the Staff Award Essay Contest and award the prizes.

After the celebration from 22: 00 to 22: 20, the employees left the site.

Third, the cost budget

1. Thank customers.

40 Class A customers 30×40= 1200 yuan.

20 Class B customers 20× 180=3600 yuan.

Ribbon and printed matter 4000 yuan

Subtotal 8800 yuan

2. Potted gifts for activities

The total is 9 100 yuan.

3. birthday cake

30 6-inch birthday cakes and one 20 yuan 600 yuan.

500g cake 100, one in 6 yuan ***600 yuan.

300 birthday cards, one in 2 yuan and one in 600 yuan.

Subtotal: 1800 yuan

4, site layout costs

Red flannel (size: 4m) 1m 20***80 yuan.

Hydrogen balloon (100) x0.2 yuan =20 yuan.

Firecrackers 2 whip ***580 yuan.

Speaker equipment: 5,000 yuan

(1), our city went to Korea to promote agricultural cooperation projects and hold economic and trade talks.

Subtotal: 5680 yuan

5. Advertising news media: 37 100 yuan

6. Anniversary ceremony

Buffet forecast 16500.

Certificate of Top Ten Customers and Top Ten Employees: 1000 Yuan

Essay Award: 530 yuan

Free dance: estimated 1200.

Fireworks: estimated 500.

Subtotal 19730 yuan

7. Other expenses are 5,000 yuan.

Total: 707 10 yuan;