Looking at the development law of art from China's modern and contemporary literature?

I. Aesthetic Characteristics of Culture In ancient China, the word "culture" had conceptual and educational significance. In the west, the word "culture" comes from Latin, which means farming land. Although there are differences between Chinese and western interpretations, they all divide "culture" into two kinds of wealth: material form and spiritual form. As far as spiritual form is concerned, culture can be divided into written culture (literature) and visual culture (art). It can be seen that "culture" is produced in the practice of human production and labor, and "culture" itself contains art, which naturally breeds "beauty" (that is, artistic aesthetics). Second, the design art turn under the concept of contemporary cultural consumption 1. Turning to Material Consumption Culture In the 1960s, the western society entered the post-industrial society, that is, the post-modern period, and the cultural turn-image replaced language, became the symbol of cultural transformation. Because modern people's interest in reading classic literary masterpieces composed of words is weakened; The direct physical perception of ancient human art forms such as pottery, bronze ware and sculpture is declining day by day; With the loss of appreciation endurance of some traditional art forms, when people read bronzes as hard as reading novels, the aesthetic taste has changed, so various cultural forms have become visual culture or image culture. "Image is commodity" indicates that visual culture is gradually connected with market society. Some people say that in modern society, only children and real artists still have a strong sense of direct body, while most people's direct body has been simplified to a simple sense of possession. In the modern social life under the economic impact, under the social trend of economic bridging and cultural singing, culture has become an industry and art has become a consumer product. "Design" is an industrial concept, which has been used in the west since15th century. Fundamentally speaking, industrial design and designers emerged with the industrial revolution and social needs in Europe and America. With the mechanized large-scale production of industrial products, the division of labor in product production is constantly refined, and industrial designers, manufacturers and sellers are separated, and designers begin to become regulators between industrial production and consumption, thus having the concept of "market" in design activities. The category of material form of design is as follows: all activities of design exist for the "market", and the designed products can fully meet the material needs of "consumer culture". 2. Turning to the artistic tendency of spiritual form from the aesthetic point of view, the beauty in real culture mainly exists in two aspects, on the one hand, it exists in the perceptual and intuitive expression of thoughts and feelings when designing and making utensils, on the other hand, it exists in literature with language as the main body and art with lines, colors, rhythms and rhythms as the main body. Due to the transformation of material form culture into "visual culture", a large number of visual images of electronic media and mechanical reproduction means such as advertisements and movies show the suppression of words-not only the suppression of literature by art, but also a visible and established cultural phenomenon. An important difference between written culture and visual culture is that words are narrative, and the presentation of their meaning requires an understanding reading process. In the understanding of meaning, the visual and aesthetic factors of words are not as important as visual culture. The visual culture is structural and spatial, its meaning is presented through the spatial organization of color, line, shape and structure, and the transmission of information and beauty is instantaneous. Products always affect people's visual world in one way or another. When this perceptual form and structure have some harmony and order, they also have the characteristics of aesthetic form, and together with the functional factors, technical factors and aesthetic factors of design products, they show the characteristics of their aesthetic culture. Taking advertising as an example, advertising is an important part of industrial products and consumption; It is an important link in the communication between producers and consumers and plays a decisive role in the "market". Advertising has become a part of commercial advertising integration planning from the initial "widely advertised"; Advertising relies on television, radio, newspapers and magazines, and joins the Internet, media and other visual means to form a visual image with vision, hearing, words and thoughts. There are few words and monologues, thus completing the visual image representing the transformation of spiritual culture and art in the practice of design art. The tendency of aesthetic vitality. In On the History of Post-modern Culture, Fethers discussed the fact that with the arrival of post-modern art, the boundary between art and life was dissolved, and the level difference between elegant culture and popular culture was eliminated. Post-modern art finally denied art itself by denying traditional artistic concepts. Third, the development trend of design art under the concept of contemporary cultural consumption 1. Innovating constantly on the basis of excavating, mastering and applying local traditional nationalization elements. 2. Communicate and strengthen foreign cultural exchanges in a timely manner, and learn from and make use of international design elements.