What are the main outlets for the color TV industry in the future? What are the opportunities behind this trend forecast?

In June 2022, the retail scale of color TV network decreased by 8.3% year-on-year in 5438+ 10; The average price was 2,383 yuan, a year-on-year decrease of 6.7%; 15000+ color TV retail sales accounted for 2.6%, down 0.1%year-on-year; Among different color TV sizes, the retail sales of 75-inch+color TV sets accounted for 6.2%, 2.7% year-on-year. In detail, from June 5438 +2022 10, the online color TV market in China was relatively concentrated. The top three brands are Hisense, Xiaomi and TCL, with market shares of 18.5%, 15.8% and1/0/.8% respectively. The market share of the top three brands accounted for 45.6%. Large size is still the development trend of color TV industry, and it is also one of the driving forces for color TV upgrading. Under the trend of large screen, super-large screen color TV products frequently appear in the market. Traditional color TV giants such as TCL, Hisense, Skyworth, Changhong and Konka, as well as TV brands such as Xiaomi, LeTV super tv, cool open and Thunderbird. , have launched 85-inch+big-screen TVs, and even Huawei, the upstart color TV, has launched 85-inch and 98-inch big-screen TVs. It can be seen that ultra-large color TV sets have entered a period of rapid development.