What are the main challenges in developing e-commerce in China?

The challenges faced by the development of e-commerce in China are as follows:

1, reputation, everyone is asking how to solve the problem of reputation, and in order to solve it well, the state has also formulated many related policies and created some government industries, such as: business ICP filing, online transaction guarantee center, trusted website inquiry, etc. However, Yun Yun's websites are mixed, and it is not easy to build the trust of consumers.

2. Logistics: In the process of the gradual maturity of e-commerce in China, the logistics industry has developed by leaps and bounds. You can count how many logistics companies have sprung up in China in recent years. Some large e-commerce websites also invest in building their own logistics, such as Jingdong Express in JD.COM and Dangdang Express in Dangdang.

3. The low threshold of market and e-commerce has caused many entrepreneurs to enter various sub-sectors. Therefore, if you want to enter e-commerce, you must first identify your own advantages and differentiate your operations.

4, SEO, the website is built, no one knows if it is not promoted, so it is necessary to combine SEO with advertising forms to make the website rank high.