Who can tell me what group buying really means?

Group buying, that is, group shopping, refers to a shopping method in which consumers who know or don't know each other unite to increase their bargaining power with merchants in order to obtain the best price. According to the principle of small profits but quick turnover, large quantity and excellent price, merchants can give group purchase discounts below the retail price and quality services that individuals can't get. As a new mode of e-commerce, group buying improves the bargaining power between users and merchants through consumer's own organization, professional group buying websites and merchants' group buying, and gains commodity profits to a great extent, which has attracted the attention of consumers, industry manufacturers and even the capital market. The price of goods bought by group is more favorable. Although group buying is not the mainstream consumption mode, its explosive power has gradually emerged. Now the main way of group buying is online group buying.

Group purchase form

The first is spontaneous group buying; The second is professional group buying, and there have been many different types of companies, websites and individuals with the nature of group buying. The third is the group purchase organized by the seller himself. The fourth is to establish a sustainable and stable "individual joining group purchase" by forming a "consumer alliance" and start a business from the re-group purchase channel; The similarity of these four forms is that participants can increase the value of their consumer assets while ensuring authenticity. How can we make the group-bought goods cost-effective? Before joining a group purchase, you should do a good job in market research and know the price, brand and performance of the goods you want to buy. Only when you have a good idea can you not be confused by the so-called "group purchase discount".