What does the blue ocean strategy mainly talk about?

The blue ocean strategy is that enterprises break through the cruel competition in the Red Sea, no longer focus on defeating competitors, but mainly focus on creating a value leap for buyers and enterprises themselves, thus creating a new "non-competitive" market space, completely putting aside competition and creating their own blue ocean.

This is a strategy for enterprises to expand by opening up new market areas that are not valued by competitors. The blue ocean strategy requires enterprises to shift their attention from the supply side of the market to the demand side, from competition with rivals to providing buyers with a value leap;

By looking at the market across the existing competition boundaries and screening and reordering the buyer's value elements in different markets, enterprises will rebuild the market and industry boundaries and open up huge potential demand, thus getting rid of the bloody competition in the "Red Sea" and creating a "blue ocean", while realizing the pursuit of "differentiation" and "cost leadership".

Extended data:

The basic core point of "Blue Ocean Strategy" is that whoever can find new market space first and create a mutually satisfactory value chain between products and consumers will take the lead in market competition. ?

Apply this core point, Starbucks, Southwest Airlines, Cirque du Soleil, etc. Will quickly become a leader in the industry in the brutal Red Sea competition. In fact, there are countless such cases in China. For example, Wuxi Suntech, why can he become the richest man in China?

It is because he can take the lead in controlling the industrial chain and discover the sunrise industry of solar photovoltaic power generation. For another example, if we look at China's rich list in recent years, Rong Zhijian, Zhu Mengyi, Ding Lei, Jiang Nanchun, Chen Tianqiao and other China rich people all implemented the blue ocean strategy, thus digging the first bucket of real gold in an industry.

Jiang Nanchun successfully interpreted the dazzling legend of modern wealth creation with the blue ocean strategy, changed the pattern of traditional media industry with a simple idea, and created a brand-new industry.

References:

Baidu Encyclopedia-Blue Ocean Strategy