Brief introduction of video advertisement

Video advertisements can be divided into traditional video advertisements and mobile video advertisements. Traditional video advertising refers to setting and placing advertisements in videos, while mobile video advertising refers to the mode of inserting videos into mobile devices (such as mobile phones, PSP, tablet computers, etc.). ).

For many enterprises in traditional industries, because the development of video management platform is difficult, technical teams will not be hired to develop video management platform. In order to save trouble, administrators of corporate websites usually upload corporate videos to social sharing websites such as Youku or Tudou, and then lead the uploaded video links back to corporate websites for playback. These social sharing websites still focus on their own publicity, constantly inserting advertisements in videos, and even recommending indecent videos of unrelated companies after broadcasting, which really damages the brand image of many companies.

Mobile video advertisements, such as cereal videos, are mainly displayed on mobile devices (mobile phones, PSPs, tablets, etc.). ) Through the mobile Internet. Its technology mainly adopts digital and HTML5 technology, which integrates video, audio, images and animation, and inserts video at the "fragmented time" when mobile phone users start or quit mobile applications. Mobile video advertisements are mainly used in the mobile Internet and displayed on mobile devices. As a new display mode, users are slowly accepting it. Therefore, too frequent mobile video exhibitions can not only fail to establish brand effect, but also may lead to the loss of user experience.