What are the material conditions for the development of public *** relations

With the continuous progress and popularization of modern communication technology, the emergence and wide application of various communication media have provided a broader platform and more opportunities for the development of public **** relationship. Specifically, the development of mass communication technology has an impact on the development of public **** relations as follows:

1, broadened communication channels. Through various media platforms such as the Internet, television, radio, newspapers and so on, public **** relations can more conveniently deliver information, publicize their image and ideas, and attract public attention and support.

2. Improved communication efficiency. Through mass communication technology, public **** relations can be conveyed to a large number of audiences at the same time, improving communication efficiency and saving the cost of manpower, material resources and time.

3, changed the mode of communication. The traditional one-way communication mode has been difficult to meet the needs of public **** relations, the development of mass communication technology makes two-way, multi-directional communication possible. The public can interact with enterprises, governments and organizations through interactive platforms, social media and other means to improve communication effects and public satisfaction.