How do traditional enterprises build a multi-ecological marketing matrix with small programs?

Traditional enterprises mainly produce tangible products, mostly manufacturing and processing industries, forming a set of fixed operating rules, systems and models. Traditional enterprises are economic organizations born with the development of productive forces, the specialization of social division of labor, the increase of surplus labor and the emergence of handicraft workshops. As the most powerful enterprise model in the industrial economy era, with the advent of the Internet economy era, the advantages and status of traditional enterprises have been impacted. The transformation of traditional enterprises is imperative!

Nowadays, in the field of Internet economy, with the entry of WeChat, Baidu, Alipay and today's headlines, more and more enterprises will join the small program market boom in recent years. If traditional enterprises want to use the small program market to transform, personally, they can start from the following points.

1, walking on multiple legs

From 17, WeChat first entered the applet market. /kloc-in 0/8 years, giants such as Baidu, Alipay and Today Headline entered the small program track one after another, and a multi-ecosystem of small programs has emerged. In addition, giants are opening their own ecosystems to bless applets. When developing small programs, enterprises can plan and lay out multi-ecosystem connections, and use Baidu search and information flow ecology, WeChat social ecology, Alipay e-commerce ecology, and headline video ecology to carry out multi-ecosystem global marketing layout and walk with multiple legs.

2. Pay attention to the user experience.

Compared with the traditional economy, the Internet economy places more emphasis on user experience, which is the key to the long-term development of user experience enterprises.

The traditional economy regards customers as gods and aims at paying customers. Internet economy regards users as God. No matter what products or services they buy, only when they can use or experience them can they become users of businesses and become "gods". If they want, they can tap a few words, a paragraph, press a click and so on. Have a certain impact on the product or service provider on the web page. Therefore, in the era of Internet economy, enterprises should not only do a good job in products, but also do a good job in product quality and service, and enhance the user experience is the king.

3, understand the advantages of each size scheme, and then carry out all-round layout accordingly.

Enterprises developing small programs should make clear the purpose of developing small programs and do a good job in market positioning. Combine the advantages and disadvantages of small programs in major ecosystems and focus on layout. Enterprises should fully understand and analyze the advantages and disadvantages of the ecosystem on which small programs depend, and then carry out targeted development and marketing layout.

Ps: Recently, I saw many people asking questions about applets. I also asked similar questions in Wukong. Some enthusiastic respondents replied to me. Baidu's aipage and the ai website that went to the market can generate multi-ecological applets with one click. I saw the landlord ask if there are any tools that can get through these four terminals at the same time, and I want to share them with you. The above are purely my personal phenomena and opinions, which the landlord finds useful and can be adopted. Thank you ~ ~