Definition of short video

Short video is a platform for the creation of video content that lasts less than five minutes, using new media as a distribution channel.

Short video is another emerging content dissemination vehicle after text, images and traditional video. Compared with traditional video, the short video industry is characterized by three main features: low production costs, fragmentation of dissemination and production; fast dissemination speed and strong social attributes; and blurred boundaries between producers and consumers.

Characteristics of short videos

1, short and concise, rich in content.

Short videos are usually about 15 seconds to 5 minutes long, but the content can be very rich, there can be skill sharing, humor and entertainment, fashion trends, social hotspots, street interviews, public welfare and education, advertising ideas, business customization and so on. Short video is short and concise, rich in content, diverse topics, dynamic and interesting, highly entertaining, but focus on the first 3 seconds of content to attract the user's attention so that the user has to watch the interest of the short video of the fast-paced, compact content, in line with the user's fragmented reading habits.

2, rapid dissemination, strong interactivity.

Short videos have a low dissemination threshold, rich and varied dissemination channels, easy to realize the fission type of dissemination and dissemination among acquaintances,** to realize the sharing of their own videos on various platforms, you can also watch, comment, send pop-ups, like the video of others and other ways to interact.

3, creative, very personalized.

Short videos are richer in content and more diversified in expression, which is more in line with the personalized and diversified aesthetic needs of the "post-95" and "post-00" generations; users can create beautiful and shocking short videos by using personalized and creative production and editing techniques. Users can use their personalized and creative production and editing techniques to create exquisite and stunning short videos to express their personal ideas and creativity.

4. Precise targeting triggers marketing effect.

Compared with other marketing methods, short video marketing can accurately find the target users and realize precise marketing. Short video platforms usually set up a search box, optimized for search engines, and users will generally search for keywords on the platform, this behavior makes short video marketing more accurate, for the business can better find accurate users, and in turn for the user, can be more intuitive understanding of the business and products through the short video.